updated 12:40 pm EDT, Thu October 13, 2005
Audacity sets Apple apart
Apple CEO Steve Jobs' bold decision to nix the iPod mini in favor of the Nano has been dubbed "audacious" by some, but others looking to the future believe that this kind of move is . Apple introduced iPod mini just 19 months before revealing the Nano, and sales showed no signs of slowing down when the new product made its debut on September 7th, according to a report from BusinessWeek online. The 10-percent drop in Apple's stock following the announcement of its fourth-quarter results, despite the fact that iPod sales were up 220-percent from the previous year, seemed to suggest that Jobs' move to discontinue the Mini was the wrong one. Despite this, however, Jobs' decision to bet big in research and development -- creating products designed to keep customers excited -- as well as focusing Apple's marketing on a few carefully-designed products rather than creating dozens of forgettable ones as most large tech companies do, is the right choice for Apple, according to the report.