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Apple pulls new Eminem TV spot

updated 09:50 pm EDT, Wed October 12, 2005

Apple pulls Eminem ad

Apple has apparently pulled its new iPod commercial featuring rap star Eminem. No reason was given for the withdrawal. The 30-second spot premiered today during Apple CEO Steve Jobs' keynote speech at an Apple special event. The ad features Eminem performing his hit single "Lose Yourself" and was expected to begin airing on television in a week. The commercial takes a new 3D approach to the "silhouette" effect popularized by other iTunes ads. Apple had worked on the ad for over two years, according to Mr. Jobs. "It takes our silhouette campaign up to a whole new level," Jobs said. The ad was well-received by the audience at the keynote, and Jobs even played it twice.

Early last year, Apple had some legal troubles with Eminem. Eight Mile Style, the music publisher for Eminem, claiming it used one of Eminem's songs in a television advertisement without permission. The ad in question was one of the first launched for the iTunes Music Store, and featured a 10-year-old singing "Lose Yourself." The ad initially aired on MTV in July 2003.

In May of this year, Apple and Eminem settled the dispute and Apple agreed to pay the rapper and undisclosed sum.

The new silhouette ad can still be viewed as a part of Apple's video stream of today's event.

In related news, the rapper left rehab today, after receiving two months of treatment for a drug addiction.

by MacNN Staff




  1. mymacluvsme

    Joined: Dec 1969


    See ya,

    don't let the door hit ya where the good Lord split ya.

    eminem is such a waste of space on this planet

  1. dashiel

    Joined: Dec 1969


    unreleased material

    at the end of the video it mentions "curtain call" a rumored, but i don't think announced greatest hits package. i suspect this is the ATI/cube issue in reverse, apple announced something before the creator was ready.

    we'll know in a day or two if the ad pops back online sans the "curtain call" reference.

  1. pcarrington

    Joined: Dec 1969


    StockDrop: No wonder

    Eminem is 'gone'? No wonder the stock dropped.
    Ha, ha, ha: I can't stand myself when I crack these jokes!
    Just left Rehab: DUH?

  1. ibugv4

    Joined: Dec 1969


    get a grip

    Just because Eminem is not your forte does not really matter: the focus of Apple is mindshare in the crowd that he is listened to by. Else we'd see the Intro to Le Nozze di Figaro with some flashy iTunes-style visuals.. oh wait they DID that back in the early part of the century! :)

    I don't care for Lil Kim, I didn't get upset when she was in an Ad. You have to appeal to your target audience, and this time, it's not you. I believe that when Curtain Call is announced, the video will be back. This was a slight mishap/forsight on Apple's part. Or possibly Eminem's label, if the album would to be out the day as the ad appears.

  1. Liquidity X

    Joined: Dec 1969


    Good Ad

    Over all I think the ad was great visualy. It brought some texture and "pop" back to the plain old ads that every one has seen a million times. Is Eminem my fav, no, I like a few things of his but it connects another part of the market as stated above. The fact that he just got out of drug rehab for pills might have something to do with all this also.

  1. apostrophe

    Joined: Dec 1969


    Not SUPPOSED to be out..

    Jobs himself in the keynote says that the ad will START to air in the next week or two. ie not right now.

    No news here, move along ladies and gents...

  1. itistoday

    Joined: Dec 1969


    Ah damn!

    I hope this is bull, because that was seriously the best ad Apple's ever done.

  1. jimi5150

    Joined: Dec 1969


    New Eminem ad

    They should feature Eminem sitting there in rehab all strung out listening to his iPod . . . playing a Vanilla Ice song, of course, with Vanilla's sillouette dancing circles around Eminem . . . who just sits there with a vacant look on his face. Break to show the Apple logo then come back to the same scene only with MC Hammer's sillouette dancing around.

    Like the earlier post . . . I'm killing me.


  1. rabbit

    Joined: Dec 1969


    i dunno

    I have a feeling they pulled it because something was wrong with it. When I tried to watch it from Apple's page the day it was released, it kept crashing Firefox and the quicktime plugin, but the U2 vid worked fine.

    I'm thinking it was just an issue with the vid.

  1. rollerbladers

    Joined: Dec 1969


    Wow what an original ad..

    4 years ago!!!

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