financial/investor
10/05/2005, 10:00am, EDT
Wednesday, October 5th
Survey finds iPod/iTunes marketshare still growing
Piper Jaffray said a survey of teens regarding buying patterns for digital audio players and online music indicated that Apple's iPod and iTunes had gained market share, rather than plateau or lose share as had been expected. "We believe the teen market is a critical demographic in digital music," said analyst Gene Munster. "Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade." According to the MarketWatch report, the firm reiterated his outperform rating with a price target of $60.
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