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Survey finds iPod/iTunes marketshare still growing

updated 10:00 am EDT, Wed October 5, 2005

PJ reiterates \"outperform\"

Piper Jaffray said a survey of teens regarding buying patterns for digital audio players and online music indicated that , rather than plateau or lose share as had been expected. "We believe the teen market is a critical demographic in digital music," said analyst Gene Munster. "Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade." According to the MarketWatch report, the firm reiterated his outperform rating with a price target of $60.




by MacNN Staff

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  1. ibugv4

    Joined: Dec 1969

    0

    mindshare works

    I saw Apples in movies as a kid and naturally wanted one as an adult. I also just couldn't stand Windows.

  1. trenchcoat77

    Joined: Dec 1969

    0

    Base

    "Soon, all your base are belong to us!" - Steve Jobs

  1. Xiaopangzi

    Joined: Dec 1969

    0

    iPod not = to Mac sales

    Unfortunately, the comment, “Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade,” does not necessarily translate into computer sales, because millions of children in North America used Macs in their elementary schools but ended up buying Wintel computers by the time they were able to make purchases themselves, and that was in an era when relatively few computers were in homes. Those of us who used the Apple ][ in junior or senior high school did adopt the Mac in college or after university because Windows did not exist yet and didn't really come on the radar screen until a decade later in 1995.

  1. Xiaopangzi

    Joined: Dec 1969

    0

    iPod not = to Mac sales

    Unfortunately, the comment, “Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade,” does not necessarily translate into computer sales, because millions of children in North America used Macs in their elementary schools but ended up buying Wintel computers by the time they were able to make purchases themselves, and that was in an era when relatively few computers were in homes. Those of us who used the Apple ][ in junior or senior high school did adopt the Mac in college or after university because Windows did not exist yet and didn't really come on the radar screen until a decade later in 1995.

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