financial/investor

10/05/2005, 10:00am, EDT

Wednesday, October 5th

Survey finds iPod/iTunes marketshare still growing

Piper Jaffray said a survey of teens regarding buying patterns for digital audio players and online music indicated that Apple's iPod and iTunes had gained market share, rather than plateau or lose share as had been expected. "We believe the teen market is a critical demographic in digital music," said analyst Gene Munster. "Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade." According to the MarketWatch report, the firm reiterated his outperform rating with a price target of $60.


Filed under: Investor

, , 4comments, del.icio.us, slashdot, digg, buzz


4 comments
Reader Reactions (Please use <i></i> for italic text)

subscribe to comments
for this article




Expand All   Global Settings
mindshare works
0
10/05, 10:14am, EDT
I saw Apples in movies as a kid and naturally wanted one as an adult. I also just couldn't stand Windows.
Fresh-Faced Recruit
Joined Jun 2003
User is offline
Base
0
10/05, 11:03am, EDT
"Soon, all your base are belong to us!" - Steve Jobs
Fresh-Faced Recruit
Joined Aug 2003
User is offline
iPod not = to Mac sales
0
10/05, 1:01pm, EDT
Unfortunately, the comment, “Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade,” does not necessarily translate into computer sales, because millions of children in North America used Macs in their elementary schools but ended up buying Wintel computers by the time they were able to make purchases themselves, and that was in an era when relatively few computers were in homes. Those of us who used the Apple ][ in junior or senior high school did adopt the Mac in college or after university because Windows did not exist yet and didn't really come on the radar screen until a decade later in 1995.
Fresh-Faced Recruit
Joined Oct 2003
User is offline
iPod not = to Mac sales
0
10/05, 1:01pm, EDT
Unfortunately, the comment, “Apple appears to be winning mindshare at an early age, which we expect will pay off as students become more significant consumers over the next decade,” does not necessarily translate into computer sales, because millions of children in North America used Macs in their elementary schools but ended up buying Wintel computers by the time they were able to make purchases themselves, and that was in an era when relatively few computers were in homes. Those of us who used the Apple ][ in junior or senior high school did adopt the Mac in college or after university because Windows did not exist yet and didn't really come on the radar screen until a decade later in 1995.
Fresh-Faced Recruit
Joined Oct 2003
User is offline
Your Comments

In order to post comments: If you are a registered member, please login with your MacNN Forums username and password otherwise please uncheck the checkbox below.


Registered Member?
macnn forums login:

macnn forums password:

Not a member of the MacNN forums? Register now for free.

RSS Feeds

Have the latest content delivered to your desktop via RSS. Use the links below to get access to a specific blog, news, or reviews feed.



  MacNN -all

  MacNN Reviews

  MacNN Podcasts

  iPodNN

  Electronista

  Left Lane News
Want To Sell Your Laptop? Any Condition - receive Top Cash. Get an instant quote. Free shipping www.CashForLaptops.com
Buy from The Apple Store, iTunes.com, Amazon.com, TechDepot, OfficeDepot, Computers4Sure, or donate.