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Apple\'s \"Silhouettes\" cause uproar in Toronto

updated 01:45 pm EDT, Tue October 4, 2005

\"Silhouette\" problems

Apple's Sillohettes ad campaign, which was awarded two "Gold" awards for its effectiveness, is apparently (Canada), where the ads are the focus of a group trying to get the city to adhere to local legislation governing the placement of ads in public spaces and transit shelters. Advertising the iPod and iTunes Music Store, the "Sillohettes" are placed throughout Toronto on glass panels of the transit shelters, a public safety concern and violating the city's contract with Viacom Outdoor, according to the website. "Viacom Outdoor seems to be breaking the rules of [its] contract with the city for providing transit shelters. We don't know what's worse; an outdoor ad company treating our streets like their playground, or city staff turning a blind eye. We call on City Councillors to raise our concerns at Community Council, Planning & Transportation Committee and City Council."

Calling for the immediately removal of ads, the group's concern appears to be public saftey as the placement of the ads obstruct the view of pedestrians. Viacom's contract apparently allows the placement of "translucent" ads on certain parts of transit shelters; however, the website argues that the ads are not translucent and that ads only belong on the illuminated portions of the shelters and not the glass panels.

"What's worse is that there shouldn't really be ads on the glass shelters at all! The Viacom contract states that ads should only go on the illuminated sections of bus shelters, not on glass panels. Unfortunately, there is a loophole called "enhanced advertisements" that allows Viacom and city staff to agree on ads that are any size, on any surface, without consulting the local councillor or Community Council!"

by MacNN Staff




  1. JohnnyFive

    Joined: Dec 1969


    I've seen them

    If they're referring to the translucent ads at the streetcar stop on Queen West, I don't see how the ads themselves affect public safety. And contrary to what this group is claiming, the ads are on translucent material.

    And with regards to the pedestrian sightlines being blocked, unless you're going to jaywalk (which most Torontonians are fond of doing especially on Queen), I don't understand why you need to see the other side of the road. Perhaps Torontonians should follow the rules of the road for once?

  1. bleee

    Joined: Dec 1969


    maybe more than...

    the article says, I've also seen the ads and don't really object to them. What I really dislike is people putting up poster advertising concerts and new release music those guys put them everywhere on lamp posts, telecom switching boxes on the side of buildings. Atleast the iPods ads are tastfuly positioned.

  1. fnevitt

    Joined: Dec 1969


    No contract violation...

    "there is a loophole called "enhanced advertisements" that allows Viacom and city staff to agree on ads that are any size, on any surface, without consulting the local councillor or Community Council."

  1. Warrenpeace

    Joined: Dec 1969



    I saw them and thought that it was nice to have some colour on the street. The ads are on the glass of bus/streetcar shelters, which are usually filthy from street grime or glued with posters.

    There are so many more important things to worry about. How 'bout attacking Viacom so that some of that ad revenue gets put into transit?

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