Author Leander Kahney has published "" and follow-up book to "The Cult of Mac." The book examines the phenomenon behind the wild success of the iPod. "Cult of iPod" looks at the many ways iPod users pay homage to their devices, and investigates the "quirkier aspects" of iPod culture. This new title also chronicles the "exclusive back story" of the iPod's development. "The iPod gives both Mac and Windows users a common object for their adoration. Even people who don't own an iPod have heard about podcasting, and they certainly have those 'dancing silhouette' ads tattooed on their brains," said Bill Pollock, founder of No Starch Press.