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BBC removes Apple logo from Spooks episode

updated 09:30 am EDT, Mon September 26, 2005

BBC removes Apple logo

The BBC has been of an episode of its spy series 'Spooks', as the corporation launches an investigation into allegations of product placement in its programmes, according to BrandRepublic. "An investigation by the Sunday Times alleges that the practice of product placement is widespread, despite being in contravention of broadcasting guidelines. The BBC has launched its own investigation and has now admitted it was forced to edit last week's BBC One episode of 'Spooks'. In the episode the Fiona Carter character, played by Olga Sosnovska, is seen using an Apple computer, with the bright logo clearly seen in preview tapes and when aired on BBC Three two weeks ago. However, when shown last week on BBC One, the Apple logo was removed. Under BBC guidelines the corporation is forbidden from guaranteeing the appearance of a product. In addition, products can only be used to guarantee realism."

by MacNN Staff





  1. charlesteton

    Joined: Dec 1969


    What about dell

    What about the Dell laptops they use in News 24.... Or is that SKY? A bit crazy! Some Microsoft employee must have seen it and complained. Hehehe

  1. meta-phor

    Joined: Dec 1969


    and everything else...

    I think this is taking things to some forums there are 'spot Apple on TV' threads and Spooks has been there sooo many times. This series they have upgraded to the New cinema dispays and they used to have iSIghts all over the place.... They are Dell i think on news 24 and there was an article in Mac Format where one of the presenters showed his Mac setup at home and mentioned it. I guess the huge IBM logo's on kit shown on BBC's waking the Dead last night were deemed ok huh... One guy was quoted in the Gaurdian (he was a Spooks Prop guy) that "Apple chuck products at us" Frankly there is much more important things to worry about that the BBC do such as all their repeats and rip off copies of other programs...such as Mechanibles.....Scrapheat challenge in everything but name!!!

  1. JonYo

    Joined: Dec 1969



    I believe the rules being talked about here are only for BBC-produced content, not necessarily everything shown on BBC, and it certainly has nothing to do with US content broadcast in the US.

  1. Thorin

    Joined: Dec 1969


    Absolute Power

    Absolute Power is a BBC produced sitcom starring Stephen Fry who is an outspoken mac fan. That show (both 1st and 2nd series) is full of powerbooks, iMacs and iSights, yet they've never blanked logos out in that.

    BBC Radio 1 has had to stop referring to iPods by name when they give them away in competitions as well. They just refer to them as "the mp3 players everyone wants" or "the mp3 player with the cool headphones" now.

  1. seikima

    Joined: Dec 1969



    cryst... i wonder what happened when "Buffy The Vampire Slayer" and "Angel" were broadcast over there (esp. Angel) there's "Apple" computers in almost every shot, haha. must be a pre-2004 law.

  1. psmith

    Joined: Dec 1969


    This is just the BBC

    The BBC is funded by a compulsory licence fee levied on owners of televisions (not consistent, I know - BBC radio and the website are in effect free if you don't own a TV).

    On the principle that public f unding should not be used to private (commercial) interests, the BBC is not allowed to promote commercial interests, either on TV, the radio or its website, all of which are consequently advert free. Programmes broadcast on commercial channels (such as Buffy) are not subject to this restriction.

  1. jonbwfc1

    Joined: Dec 1969


    British TV

    "cryst... i wonder what happened when "Buffy The Vampire Slayer" and "Angel" were broadcast over there (esp. Angel) there's "Apple" computers in almost every shot, haha. must be a pre-2004 law."

    Heh. Buffy & Angel weren't broadcast by the BBC. It's a special case - shows no advertising *at all* (apart from for itself) and has special rules about even showing logos of companies in shows. There's a famous old kids show here that used to show kids how to make like model rockets out of detergent bottles and other bits, and they always used to have to put black tape over the label on the detergent bottle so you couldn't see what brand they had.

    I don't think anyone in their right mind would think that an apple logo showing up in 'Spooks' constitues an endorsment but the BBC 'and the unique way it is funded' (basically by a specific public tax) but they are both up for a wide review very soon and they're obviously feeling very touchy about how people might try and take a kick at them - if the BBC is seen to be 'sneaking commercials in by the back door', then those wishing to remove the special tax that funds it have one more bullet in their magazine...

    Basically, the BBC has had problems with obvious product logos in it's shows for... well.. since the 1950's. There's nothing new here..

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