updated 09:30 am EDT, Mon September 26, 2005
BBC removes Apple logo
The BBC has been of an episode of its spy series 'Spooks', as the corporation launches an investigation into allegations of product placement in its programmes, according to BrandRepublic. "An investigation by the Sunday Times alleges that the practice of product placement is widespread, despite being in contravention of broadcasting guidelines. The BBC has launched its own investigation and has now admitted it was forced to edit last week's BBC One episode of 'Spooks'. In the episode the Fiona Carter character, played by Olga Sosnovska, is seen using an Apple computer, with the bright logo clearly seen in preview tapes and when aired on BBC Three two weeks ago. However, when shown last week on BBC One, the Apple logo was removed. Under BBC guidelines the corporation is forbidden from guaranteeing the appearance of a product. In addition, products can only be used to guarantee realism."