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IDG pulls the plug on faltering Boston Macworld Expo

updated 05:55 pm EDT, Fri September 16, 2005

IDG cancels Boston

IDG on Friday announced the of the struggling Macworld Expo Boston. The company said it will instead focus its efforts on the west coast conference and expo in San Francisco. Since IDG moved the once-popular summer conference from New York to Boston two years ago, Apple stopped attending. The New York expo was once the most anticipated tech conference for Mac users, with Apple using the event as a launching ground for its hottest new products. Over the last few years, Apple instead opted to use special events and its World Wide Developers Conference for major announcements. Since Apple stopped attending, the east coast expo has received little to no coverage from the Mac media, and attendance dropped significantly.




by MacNN Staff

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  1. denim

    Joined: Dec 1969

    0

    Shrug

    So, [b]did[/b] anything happen at the last one?

  1. typoon

    Joined: Dec 1969

    0

    You knew this was coming

    How long did they think it would be when they pulled out of NY and was told by apple that they weren't going to attend the Expo if it wasn't in NY?

  1. phillymjs

    Joined: Dec 1969

    0

    Didn't see that coming

    Yeah, right!

    Everyone told them it was stupid to move the show from NYC, but they just wouldn't listen. When the company whose products are the bases for the show balked at the decision to move, that should have been a hint and a half that was a bad idea.

    And now they're going to be stupid and just ax the show outright, rather than moving it back to New York and admit they were wrong.

  1. phillymjs

    Joined: Dec 1969

    0

    Argh, typo!

    That should be 'basis for the show'

  1. Furious Tiger

    Joined: Dec 1969

    0

    "New York, New York"

    Boston was just a PITA to go to and Frisco is just about out of the question unless you double up and do a pilgrimage to the Mother Campus. Bring it back!

  1. Eriamjh

    Joined: Dec 1969

    0

    So.......

    ...move it back to New York!

  1. denim

    Joined: Dec 1969

    0

    NYC is *out*

    I was one of the people who cheered that they moved it back to Boston. If they're not going to do it in Boston, they can kill it for all of me. I have very little interest in going to NYC for this.

  1. ibugv4

    Joined: Dec 1969

    0

    well...

    i guess you're kind of screwed, denim. Did you go to the last one? If so, I don't know why. Macworld is nothing without Apple attending. I guess I'll have to go to SF now to see the turtlenecked wonder. They should just take it back to NYC, where it belongs.

  1. marmotton

    Joined: Dec 1969

    0

    Go play with the big boys

    I always thought those shows were isolating Mac users from the other 90% of the market and that it only brought negatives. I think Apple and others should be at Comdex and other big IT conventions, rather than isolating themselves. BMW and Jaguar go to the big auto-shows. I think Apple should do the same. So I'm glad Apple-only shows are disappearing.

    MM

  1. michaeljohn63

    Joined: Dec 1969

    0

    WWDC killed it

    Apple needed an excuse not to go. Steve wanted his own show during the summer, which is why they moved WWDC from late spring to summer.

    marmotton: Comdex is dead. Apple had a very large presence at the most recent national broadcasters convention, where convention goers indicated that 40% planned to spend money on Apple products within the next year, Apple's booth was very busy, and Apple was the biggest buzz at the show.

    MacWorld Expo is a showcase for Apple to distinguish itself from everyone else. Even if there were an IT convention left worth mentioning, do you really think they'd give The Steve the showcase space (e.g. keynote) he needs to keep the press interested (and for the past few years, rabid) for news of anything Apple? No. So, why bother.

    The Steve is masterful at many things, and most important for Apple, creating huge and consistent focus on his companies. Just a guess here, but Apple constitutes probably less than 1% of the revenue of the IT industry, and yet Apple probably gets10-20% or more of the press.

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