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Report: Apple wise to avoid phone market

updated 11:30 am EDT, Fri September 16, 2005

Apple phone

The iTunes-based Motorola ROKR is "just a ," according to Business 2.0. The reaction to the ROKR has been "lukewarm at best," and was actually overshadowed by the launch of the iPod nano, according to the report. Although some Apple fans and investors were disappointed that Apple didn't unveil its own phone, "holding off on the iPhone is a smart move for Apple because it let Motorola focus on the hardware design while Apple remained focused on the iTunes software industry." The "mobile handset business is notoriously convoluted," explains writer Matthew Maier, and "the difficulty of creating its own phone without alienating carriers kept Apple from creating what many were hoping for -- the iPhone." What Apple could do, according to the article, is launch its own virtual network. Then, "there would be nothing keeping it from creating its own handset. Certainly it has a rabid enough customer base and clear understanding of the consumer market to do so."




by MacNN Staff

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  1. JeffHarris

    Joined: Dec 1969

    0

    Okay Apple... DO IT!!!!

    Fantasy product, doomed to failure?

    Combination cell phone, Newton PDA (that can run Palm software), iPod with a big screen like the Palm Life Drive or Sony NR/NV/NX series Cliés. • AND robust battery life. • NO nasty miniature keypad like the Palm Treo.

  1. benhur

    Joined: Dec 1969

    0

    yup

    I agree. Apple would be spread to thin. Better to form partnerships with other companies, letting then build the device and have apple compatibility. Of course, Apple would have their influence and decide who meets their standards.

    I'm hoping Apple does more of this. How about a Tivo partnership? Even better a PS3 partnership?

  1. medelegant

    Joined: Dec 1969

    0

    Apple Cell Phone

    I would jump at the chance of using a cell phone using a complete front end designed by Apple. Apple understands how I think and they produce elegant solutions for human-machine interface. It would be great if such a handset was offered by carriers on all major digital networks. Perhaps a little slip-in chip that would allow one to change carriers without having to buy a complete new phone. It should have Bluetooth, a 2 MP camera, iTunes (1 Gb would be fine), recharge by plugging into USB (or FireWire) and have large enough buttons for dialing that fat fingered people can use. A click wheel would be used for lots of stuff rather than the stupid little joystick thingies on ThinkPads. MOST importantly.. don't let the damned Verizons, Cingulars, Bell Mobilities and other carriers cripple the phone's bluetooth features.. Without question disabling (or not enabling) data transfer, modem and all the other bits that can be done over Bluetooth is simply stupid and consumers should complain in the loudest and strongest terms that they want the FULL benefits of available technology.

    Oh... and would someone please make me a slick, tap sensitive click wheel with an embedded keypad for phone dialing that uses Bluetooth that I can easily stick on the dash or console to operate the phone... and iTunes.

    If Apple would make me one of those gadgets, I would be happy to let them sell them royalty free under the Apple brand and I'll take 25 cents for each unit they sub-licence to others.

  1. OtisWild

    Joined: Dec 1969

    0

    GSM

    "Perhaps a little slip-in chip that would allow one to change carriers without having to buy a complete new phone. "

    This has been around for over a decade, it's called GSM. The top GSM providers in the US are Cingular and T-Mobile, and if you buy an unlocked phone (typically without the carrier subsidy) you can switch services by swapping SIM cards.

    Also, most GSM phones are multiband, so you can use the same phone anywhere on the planet.

  1. porieux

    Joined: Dec 1969

    0

    its own virtual newtwork

    MVNO baby!

  1. ender

    Joined: Dec 1969

    0

    RE: GSM

    "so you can use the same phone anywhere on the planet"

    Well, except that US carriers, in their infinite wisdom decided to use different "standard" frequencies for their GSM than the rest of the world uses. Typical!

    I long for the day I can go buy any mobile phone at Best Buy or Targe or something and then subscribe to whatever carrier I want to (just like I can do with my home phone today). GSM is a huge step in that direction, but as long carriers cripple phones and lock them to their network it will not be fully realized. And unfortunately, the top rated carriers in the US are not strong supporters of GSM.

  1. medelegant

    Joined: Dec 1969

    0

    SIM Cards

    I know about SIM cards. I am currently using Rogers as my cellular provider. I have a SIM card in my Sony Ericsson T616. There is one in my wife's Nokia.. but neither one of these phones would work with the only other national carrier here in Canada - Bell Mobility.

    Bell Mobility uses CDMA for their network and until recently, they have not carried ANY phones with Bluetooth - and even now, Bluetooth with Bowel Movem.. err Bell Mobility, is limited to headsets.. even with RIM Blackberry - a bloody data device!!

    I think that Bell Mobility and other carriers deliberately cripple BT to take advantage of some Shylock "pound of flesh" clause.

    Crippling Bluetooth makes it more difficult to install ring tones and "themes" so the carrier can charge outrageous fees for 15 second audio clips and 20K image files or sell you a 75 cent proprietary cable and software for $45

    I spend over $200 a month on cell phones for voice calls only and they want to charge me 5 cents per kilobyte for data.. I don't think so....

  1. danibo77

    Joined: Dec 1969

    0

    GSM

    Apple would have no problem to release a phone in the rest of the world where the GSM Sim-cards rule. Absolutely free marked, free to change subscriber at any time using the same phone. (Unless u signed up for a free phone with 1-year contract)

    Why did u guys (the US) go for this unconvenient approach? :)

    Daniel/Norway

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