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Apple in the spotlight at broadcasting conference

updated 02:15 pm EDT, Thu September 15, 2005

Apple at IBC

Investment firm PiperJaffray reports a strong Apple presence at the International Broadcasting Convention. The company's booth was "very busy during the time we were at IBC," wrote analyst Gene Munster. According to a survey conducted by the firm at IBC, nearly 40 percent of respondents said that Apple would be the primary beneficiary of their spending on technology in 2006. For post production technology spending, 53 percent expect to spend the same or more in 2006 vs. 2005. In a related research note, PiperJaffray said iTunes remains dominant in the online music sales industry with an 82 percent share. Napster, Yahoo!, MSN, and RealNetworks appear to be fighting for the "remainder of the pie." Yahoo! has focused on price competitiveness, while Napster has worked to leverage its brand recognition.

by MacNN Staff




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