updated 10:45 am EDT, Mon September 12, 2005
Story of iPod nano
A report in TIME describes the tale of how the iPod nano came to fruition--from its first roots to its debut at . Jonathan Ive, head of Apple's industrial-design department points out all of the things that nobody will ever notice, but that he sacrificed months of his life to achieve certain iPod nano design elements, such as the laser etching of the logo on the back and the click wheel surface being slightly rougher than the rest of the front. Commenting on the challenges to make the Nano reality, Steve Jobs states that "this is probably one of the most aggressive volume ramps in the history of consumer electronics."