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TIME offers \"The Nano story\", interviews Jobs, Ive

updated 10:45 am EDT, Mon September 12, 2005

Story of iPod nano

A report in TIME describes the tale of how the iPod nano came to fruition--from its first roots to its debut at . Jonathan Ive, head of Apple's industrial-design department points out all of the things that nobody will ever notice, but that he sacrificed months of his life to achieve certain iPod nano design elements, such as the laser etching of the logo on the back and the click wheel surface being slightly rougher than the rest of the front. Commenting on the challenges to make the Nano reality, Steve Jobs states that "this is probably one of the most aggressive volume ramps in the history of consumer electronics."




by MacNN Staff

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  1. g4zilla

    Joined: Dec 1969

    0

    Story here...

    to save everyone a click or two:

  1. g4zilla

    Joined: Dec 1969

    0

    try again

    http://www.time.com/time/magazine/article/0,9171,1103572,00.html

  1. apple4ever

    Joined: Dec 1969

    0

    Firewire

    Maybe they should have spent a little less time engineering the laser engraving and a little more time engineering firewire on the Nano!!!! This was a deal breaker for me. No FW- no sale.

  1. dona83

    Joined: Dec 1969

    0

    Wow

    You're the first one to complain of such thing. Why is it that geeks never understand the concept of good enough? :) I'd be more than willing to sacrifice FW speeds for something sleek and s***, but then again I'm just an average consumer. :P

  1. climacs

    Joined: Dec 1969

    0

    i'll be buying one

    of those sick black nano's for xmas

    I already own a 20gb 4G iPod and didn't think I needed another one.

    Now, I do!!!!!

  1. brainiac_7

    Joined: Dec 1969

    0

    No FW?

    No Firewire? I won't be getting one then. I'll be getting two! :) One for me and one for the wife.

    I am, however, a little disappointed to hear about the loss of FW connectivity. It doesn't send a great message to the rest of the IEEE 1394 platform. I've been hoping to see it spread rather than contract. Oh well, I'm sure Apple knows what its doing.

  1. bobthenob

    Joined: Dec 1969

    0

    Is it just me...

    ... or is Time magazine Steve's favorite b*tch? :)

  1. GORDYmac

    Joined: Dec 1969

    0

    I think everyone is...

    ...Steve's b****. Wait a moment...

    "What's that Steve? Did you need something?"

    Black Nano here...

  1. mikeschr

    Joined: Dec 1969

    0

    No firewire sync

    A lot of people have been complaining about this, but there is an upside for some of us. When I plug my iPod into my PowerBook, I don't always want it to connect and sync, I sometimes just want to charge it. With the nano, I can have it both ways, depending on which way I connect. But I don't think that offsets the inconvenience for those who don't have USB 2.

  1. csimmons

    Joined: Dec 1969

    0

    RE: No FW?

    brainiac 7,

    FW is so well established in consumer electronics that I don't think it really matters if the nano has it or not. The vast majority of digital video cameras have FW ports (also called iLink), and there are without a doubt more DV cameras than iPods on the market.

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