updated 09:50 am EDT, Thu September 8, 2005
LISTSERV Maestro for OS X
L-Soft today released for Mac OS X, which allows businesses and organizations to manage as well as measure, track and report the results of their email communication initiatives using the software's web interface. LISTSERV Maestro for Mac OS X, which provides the same functionality available on Linux, creates custom messages and follow-up communication based on individual subscribers' preferences and clicks on links via its workflow- oriented graphical interface. LISTSERV Maestro supports four options for open-up and click-through tracking, including blind, anonymous, unique and personal, collecting a different degree of personally identifiable information about recipients. This data can then be easily converted into realtime tracking reports. Through October 31st, LISTSERV Maestro is available for free when purchased with LISTSERV with maintenance. Packages regularly start at $2,400.