iPod a "moving target" for competitors
updated 10:05 am EDT, Thu September 8, 2005
iPod moving target
Apple is continuing to make the iPod a moving target for competitors, according to Needham & Company. So far, no competitor has matched the iPod's "simplicity and elegance," writes Charles Wolf. "Yesterday, Apple raised the bar yet again with the introduction of the iPod nano [...] In our opinion, the nano should sell as well if not better than the mini, appealing to new users as well as owners of higher capacity Pods." Apple is also continuing its strategy of "locking in iPod owners with accessories." The company announced that there are now over 1,000 accessories for the iPod. Also, Apple announced that 15 automobile manufacturers now support the Pod. Around 30 percent of new automobiles sold in the U.S. in 2006 will feature built-in iPod support.






Fresh-Faced Recruit
Joined: Sep 2001
OK Anal-ysts
remind us all again how iPod sales have plateaued and the market is saturated and no one can maintain 80% market share?