updated 10:45 am EDT, Tue August 30, 2005
Microsoft Times Square
Microsoft is reportedly , hoping to make the jump into retail, a move that would heighten competition with Apple. Apple took the risk of retail and cashed in, opening 110 stores to sell its products and brand the Apple name. Microsoft is looking for a large space in an effort to create an experience similar to Apple's showroom and information center, according to the New York Post. It makes sense for Microsoft to make a brand statement with a store, says Marianne Wilson, senior editor of Chain Store Age. "The Apple store has succeeded beyond their wildest dreams," she said. Microsoft would benefit from a retail presence, according to Marshal Cohen, chief industry analyst for NPD Group. Cohen said "they are not going to let Apple take that environment."