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Olympus launches seven new digital cameras

updated 06:25 pm EDT, Mon August 29, 2005

Olympus digital cameras

today launched seven new digital cameras, including three cameras as part of its new FE series for entry-level photographers, the all-weather Stylus 600, and three cameras as part of its SP-series digital cameras offering both manual and automatic controls. The SP-series of digital cameras, includes the 7.0-megapixel SP-310 and the 8.0-megapixel SP-350, is designed for photographers of all skill levels, offering the option of either manual settings for creative control or 30 selectable shooting modes for convenience and ease-of-use, along with optional add-on accessory lenses, an optional underwater housing, 3x optical and 5x digital zoom, in-camera editing, USB 2.0 connectivity, and a large, easy-to-view 2.5-inch premium size LCD.

"With the new SP-series digital cameras, Olympus offers a selection of cameras that are specifically designed for users with a variety of needs and photography skills," said John McGuire, product manager, Olympus Imaging America Inc. "The SP-310 and SP-350 each offer users the versatility of an advanced fully-featured camera and an easy-to-use point-and-shoot in one compact unit."

The SP-310 features a high resolution 7.0-megapixel CCD image sensor, while the SP-350 features an even higher resolution 8.0-megapixel CCD. Both cameras feature a manual Aperture Priority and Shutter Priority modes for maximum versatility and control in any situation as well as 24 pre-programmed scene modes. In addition, the cameras offer a QuickTime Movie Mode, which can record movies of any length--limited only by the size of the internal memory or xD-Picture Card in the camera.

Olympus' SP-series cameras feature a threaded barrel, which enables easy attachment of add-on lenses, including the WCON-07F wide angle lens, which enables a wider field of view for shooting skylines, landscapes or group shots, and the TCON-17F telephoto conversion lens, which extends the camera's magnification capability by 1.7x. The SP-350 also has a hot shoe for external flashes, providing additional versatility for more advanced shots.

The camera features a compact housing (3.9" W x 2.6" H x 1.4" D) that weighs less than 7 ounces.

The SP-310 ($350) and SP-350 ($400) will be available in October. Each includes: Wrist Strap, USB Cable, Video cable, 2 AA batteries, and CD-ROM with Olympus Master Software.

Ultra-Zoom SP-500 UZ with 10x optical zoom

The new ultra-zoom SP-500 UZ features 6-megapixel resolution, a 10x optical zoom along with a 2.5-inch premium size LCD, as part of all-in-one camera solution product line designed for photographers of all skill levels. Other features include manual settings, 27 selectable shooting modes, accessory lenses (optional), in-camera editing, a QuickTime movie mode, USB 2.0 connectivity,

"Thanks to years of experience crafting Ultra Zoom digital cameras, Olympus is able to deliver a superior designed-to-be-digital 10x optical zoom lens (38mm - 380mm equivalent in 35mm photography) to bring the action closer. The bright, high quality optical system is comprised of eleven elements arranged in seven groups and includes two aspherical lenses, plus an extra-dispersion (ED) glass element typically found exclusively in pro-level SLR cameras."

The SP-500 UZ features a threaded barrel for compatibility with WCON-07 and WCON-08 wide angle lenses, which enable a wider field of view for shooting skylines, landscapes or group shots, and the TCON-17 telephoto conversion lens, which extends the camera's magnification capability to a 17x optical zoom.

The SP-500 UZ will be available in October for $380. It includes a Wrist Strap, USB Cable, Video cable, 4 AA batteries, and Olympus Master Software.

All-weather Olympus Stylus 600

The new all-weather Stylus 600 offers advanced performance and enhanced usability with the new Bright Capture Technology for improved low light photography and the inclusion of a premium size 2.5-inch LCD, as well as the TruePic TURBO Image Processor for high image quality and fast response time, in-camera editing, 26 shooting modes for versatility, a built-in Help Guide for on-the-fly instruction, and a 6.0-megapixel image sensor.

The compact, all-weather Stylus 600 features a durable, light-weight body construction with rubber gaskets throughout the interior to "ensure that rain, sleet, snow won't get in the way of great photos." It also features a 15x combined total zoom lens (3x optical and 5x digital) with a Super Macro Mode that captures details from as close as 2.8 inches.

The Stylus 600 will be available in September for $300. It includes a Wrist Strap, USB Cable, Video cable, Li-12B Li-Ion rechargeable battery and charger.

New entry-level FE series

Olympus also announced its new easy-to-use FE Series digital cameras: the FE-100, FE-110 and FE-120 are 4.0-, 5.0- and 6.0-megapixel models that feature compact and light bodies as well as feature a built-in Help Guide; USB 2.0 connectivity, easy printing directly to a printer; an uncomplicated "One Touch" design with separate buttons for shooting, playing back and erasing digital images; several scene modes to get the right effect in any setting, and more.

"Our new FE Series cameras are all about effortless picture taking," said Naoki Tai, product manager, Olympus Imaging America Inc. "Beginner photographers are searching for a way to bring subjects closer, easily print large print sizes, and get great-looking results in a range of situations without having to work hard. The FE cameras give them all of these benefits and a whole lot more."

Both the FE-100 and FE-110 cameras combine a 2.8x optical zoom with a 4x digital zoom to deliver a total 11x zoom, while FE-120 features a 3x optical and 4x digital zoom. In addition, the the FE-120 features Olympus' exclusive TruePic TURBO Image Processor that enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback, plus 19 scene modes, the ability to add special frames to prints, and a 1.8-inch LCD

All three cameras will be available in September for $150 (FE-100; no media card), $200 (FE-110/16MB xD-Picture Card), and $230 (FE-120/32MB xD-Picture Card), respectively. All three include (2) AA Alkaline Batteries, USB Cable, Video Cable, Wrist Strap, Quick Start Guide, Basic Instruction Manual, and CD-ROM with Olympus Master Software.

by MacNN Staff



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