AAPL Stock: 111.47 ( + 1.97 )

Printed from

Apple earns PC Magazine\'s Reader Choice Awards

updated 03:30 pm EDT, Wed August 24, 2005

Apple tops PC Mag survey

Apple once again received the highest score among all PC vendors in PC Magazine's 18th Annual Reader Satisfaction Survey, . Based on data from readers on over 26,000 PCs, Apple "ran up the score against the Windows opposition," receiving a higher score in every single survey result. Apple recieved an overall score of 9.2 in both the desktop and notebook categories, well ahead the No. 2 place vendor, Alienware (8.8) and IBM (8.2), respectively. The report, however, cautioned against possible bias from a passionate user base and also noted Apple's "stingy" warranty policies as well as some problems with the recently released iMac G5.

"Once again, Apple achieves scores that are far and away the highest for all vendors in our survey, earning Readers' Choices in both desktops and notebooks. For Apple, in both the desktop and notebook sections of the survey, every single score is significantly better than the industry average for Windows machines. No exceptions. Apple's overall score for desktops is 9.2, and the closest competing score, Alienware's, is 8.8. Apple's overall score for notebooks, 9.2, is just as high, and the rest are even further behind: IBM and Fujitsu are the closest, at 8.4."

Despite the high grade, the magazine questions the effect of Apple's highly loyal customer base: as a precaution, it removed them from the overall PC mix average, creating a new for Windows-based PC and allowing the report to compare Apple's scores to the "average" Windows PC.

"For the first time, we've removed Apple from the mix when calculating these relative weightings. Whether because Apple's products are truly so much better than everyone else's or because Apple's customers st" warranty policy, saying that it "walks a thin line with its tech support. Support calls to Apple are more likely to result in an extra charge, according to the survey and Apple's 90-day tech support and one-year parts/labor warranty policy is well short of other vendors--some of whom offer lifetime of toll-free technical support and on-site service and repair.are so passionate about their products, the company scores so high that it's like the class genius blowing the curve. More importantly, however, when shopping for a system, buyers are apt to compare Apple's platform to the Windows platform--not just to, say, Dell's product line or HP's. By removing Apple from the calculation of averages, we can compare Apple machines with the 'average' Windows PC."

However, the report, does say that survey responses to specific repair questions, may not be suspect, since it requires a less subjective answers: "On the desktop side, readers say that Apple systems needed repairs only 11 percent of the time, an astonishing number when you consider that the closest competing score is Sony's at 16 percent. Just 17 percent of Apple notebooks needed repair--second to Averatec's 14 percent--but this is still amazingly low considering that no one else is under 20 percent."

The report, however, notes that Apple has "the stingiest" warranty policy, saying that it "walks a thin line with its tech support. Support calls to Apple are more likely to result in an extra charge, according to the survey and Apple's 90-day tech support and one-year parts/labor warranty policy is well short of other vendors--some of whom offer lifetime of toll-free technical support and on-site service and repair.

by MacNN Staff




  1. Deal

    Joined: Dec 1969


    Gimmi a break

    There's a reason why Mac users like the product. Tell me one product that you would rate highly if it didn't perform highly.

    If you compare Apples to Dells, there is a huge difference in all accounts. As for "Stingy Warranty", you need to buy a warranty on a Dell if you want it to extend beyond a year. Apple is no different, except for the fact that if you have an issue with something that is a common problem, Apple will still fix it, even out of warranty (just sent in a laptop for somebody with a G4 laptop with the white spots on the screen. That problem was known and fixed years ago and Apple will still repair it).

    All computer manufacturers have issues from time to time. Apple does stand behind their stuff and the actual problems are far and between.

  1. eddd

    Joined: Dec 1969


    Obviously unfair

    Apple traps the buyers of their hardware into using a proprietary operating system that only runs on Apple hardware. Unfair! Apple should open their OS to other platforms.

  1. Ikon

    Joined: Dec 1969



    eddd, tell me what kind of crazy person buys an Apple without knowing it doesn't run Windows?

  1. climacs

    Joined: Dec 1969


    I think...

    eddd is being sarcastic.

    Aren't you, eddd?

  1. ecrelin

    Joined: Dec 1969



    I wonder if they "filtered out" the super loyal windows users to rate the PCs on par as well? Oh there were none? Huh?!?! As mentioned loyalty comes from superior stuff unless they are alleging that Apple has some sort of mystery drug or uses sleep deprivation and sugar to put users in a cult like trance. I don't like everything Apple does or the way it does it but I like my Macs!

  1. whackjob

    Joined: Dec 1969


    RE:Obviously unfair

    Why is that unfair ? I buy a Mac for Mac OS and sure the good looking HW. But, I could also run certain versions of Linux, AND Virtual PC! VPC may not be rocket speed but running basic apps in it is just fine on a G4/G5.

    silly comment ed!

  1. Eriamjh

    Joined: Dec 1969



    Apple is stingy with its warranties.

  1. cebritt

    Joined: Dec 1969


    Cheap Dells come with...

    ...a 90 day warranty! You can buy a longer warranty of course. That's how they get you. I remember when Dells came with a 3-year warranty...

  1. Tomacorno

    Joined: Dec 1969


    Mine did not last 90 days

    I bought some apples and within a couple of weeks they were black puddles breeding fruit flies. No phone support and no free replacement. Of course, that was not as bad as when my windows broke. No phone support, no free replacement, and I cut myself while fixing it my self (since it could be installed anywhere there was a hole I figured I'd be a doityerselfer.

  1. Xiaopangzi

    Joined: Dec 1969


    Stingy warranty policies

    "Stingy warranty policy" is absolute right! I've been one of the most devout Apple fans since the 1980s, but I am fed up with having had to replace eight logic boards (maybe more; I've lost count) in my 800 MHZ iBook G3, and the heat sink is giving off a strong melted wax smell even now, indicating that a ninth replacement is just around the corner, meaning that the next replacement after that will be just past the three-year extended warranty limit. I've lost thousands of dollars in lost income, having had to wait about two weeks for each replacement. I agree with "stingy" because any other manufacturer would have replaced the iBook long ago, rather than replacing countless faulty logic boards.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented