iPod halo continues

If numbers and testimonies are any indication, Apple will likely continue its growth in the home PC sector, propelled by the iPod halo effect. Apple's current home PC market share is 3.3 percent, but more than 7.5 percent of 1,400 households studied by S.G. Cowan are reportedly taking the Macintosh route, and these people are not alone. James Derk, a columnist at Kitsap Sun who was a lifelong Windows user has of buying and using his first Macintosh, a 12-inch iBook. Derk cites the sharp screen, out-of-the-box operability, the Apple discussion forum, and touches on some of the more peculiar aspects of Apple's product as well. A long wait from shipment to arrival, the lack of a two-button mouse, and a steep learning curve are mentioned as drawbacks. Despite this, Derk's account couples with the numbers to dispel skepticism of the halo effect.

by MacNN Staff