They are simply trying to dilute the market and make the iPod seem just like "another MP3 player". Fortunately for us, unfortunately for them, it is not going to work. The iPod has too much brand recognition. Apple really needs to update the iPod and give it more functionality, though... especially if they want existing iPod owners to upgrade.

This applies to any portable listening device. Did the authors say "iPod" for cheap publicity? Proabably.

Are people who bought crappy Samsung MP3 players going to think there is no risk for them?