ipod
08/10/2005, 11:10am, EDT
Wednesday, August 10th
iPod helping Apple regain college market
The iPod has made Apple hardware a "nearly ubiquitous presence" on campuses across the U.S., reports MacNewsWorld. Although Apple has seen discount computer makers eat into its PC market share in the education market, the company is finding "new footholds in the collegiate universe." Needham & Co. analyst Charles Wolf said, "my sense is that the success that Apple has had with digital music in general and the iPod in particular are influencing other purchasing decisions." Apple has also benefited from the trend toward laptops replacing desktops, with its iBook and PowerBook increasing in popularity among students. "If there is a halo effect, they are positioned and ready to capitalize on it," Wolf said.
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Just recently, I convinced one of my friends to upgrade to an iBook after constant woes with her Dell laptop (the hard drive died, Dell replaced it, and it died again a month later). She absolutely loves her new Mac.
what does this mean?
never too late to add AAPL to your portfolio. Microsoft/Dell is going to go the way of the big three TV networks. Relevant only to the older generation that grew up with them, not to the generation that knows nothing of them. (and I'm pushing 40 myself)
"Discount computer makers eating away at Apple's education marketshare" isn't a positive statement inany way. So some dorm rats got some iBooks... big deal. Meanwhile, entire computer labs are being outfitted with all brand-new PCs, and schools are selling all their iBooks from discontinued programs.
I think Apple needs to improve it's quality and customer service before going full force. Defective shipments are up significantly, and in today's "geek makes website to launch protest" age, that is not a trend I want to see continue.
It's nice that some dorm rats got iBooks, because between my buddy's G5 FreezeBox and my MDD Leaf Blower, Apple isn't likely to get anymore business from us anytime soon.
'Dorm Rats' will probably be customers for life, and also influence other people to buy. A bulk purchase (at a discounted profit) into a poorly maintained lab doesn't get anyone to switch. The labs can sit there unused for all i care if all the 'rats' are back in their dorms using a better machine.
Also, how many schools are selling their ibooks? 2? And what is your hard evidence that 'defective shipments are up significantly?'