toggle

AAPL Stock: 487.07 ( -10.61 )

iPod helping Apple regain college market

updated 11:10 am EDT, Wed August 10, 2005

iPod helps edu sales


The iPod has made Apple hardware a "nearly " on campuses across the U.S., reports MacNewsWorld. Although Apple has seen discount computer makers eat into its PC market share in the education market, the company is finding "new footholds in the collegiate universe." Needham & Co. analyst Charles Wolf said, "my sense is that the success that Apple has had with digital music in general and the iPod in particular are influencing other purchasing decisions." Apple has also benefited from the trend toward laptops replacing desktops, with its iBook and PowerBook increasing in popularity among students. "If there is a halo effect, they are positioned and ready to capitalize on it," Wolf said.


by MacNN Staff

print
email
(9)

TAGS :

 iPod

Related Articles

Recent Articles

toggle

Comments

  1. l008com

    Addicted to MacNN

    Joined: Jan 2000

    0
    08/10, 12:59pm | report spam | Reply |

    Everyone

    Everyone is starting to come around

  1. beeble

    Fresh-Faced Recruit

    Joined: Mar 2004

    0
    08/10, 01:29pm | report spam | Reply |

    If there is a halo effect

    If???? Please, when a company is measuring sales increases in multiples of 10% over previous quarters and growing twice as fast as the rest of the industry, it's time to stop wondering IF there's a halo effect and start wondering what the halo effect will end up doing to the industry overall. Will MS loose it's monopoly? Will Dell be forced to pay people to take their machines (they can't reduce their prices much lower)? Will Linux ever be more than a geeks OS? One guess on the last one.

  1. iKenny

    Fresh-Faced Recruit

    Joined: Apr 2002

    0
    08/10, 01:45pm | report spam | Reply |

    definitely true

    I'm a college student now, and this trend is definitely noticeable. I took a PowerBook to school with me last year, and a lot of people mentioned, if they didn't already have a Mac, that they were very interested in them. I remember just a few years ago when I would go to (high) school and people would sneer when I told them I used a Mac at home.

    Just recently, I convinced one of my friends to upgrade to an iBook after constant woes with her Dell laptop (the hard drive died, Dell replaced it, and it died again a month later). She absolutely loves her new Mac.

  1. ecrelin

    Junior Member

    Joined: Oct 2000

    0
    08/10, 02:10pm | report spam | Reply |

    Good morning Chuck!

    Nice that you could join us, you've been asleep for how long? If most investors knew how out of touch Rip Van Needham & Co. is with the markets they offer advice on I doubt they'd have many customers. University of Vermont did a survey and found that 80% of the students had iPods (I just find that amazing). That is great for the halo effect, bad news for new unit sales, but the market has to saturate sometime. iBooks are selling like hotcakes (do hotcakes really sell that well?) so the halo is in full force. Apple rising…

  1. BurpetheadX

    Dedicated MacNNer

    Joined: Jul 2002

    0
    08/10, 03:11pm | report spam | Reply |

    Not just iPod

    It's not just the iPod. Apple is the only company to provide Campus Representatives to market and promote the use of anything Apple on Campus. I am a Campus Rep at the University of North Carolina at Charlotte (UNC-C), and i make a huge difference with Apple technology on campus.

  1. climacs

    Fresh-Faced Recruit

    Joined: Sep 2001

    0
    08/10, 03:18pm | report spam | Reply |

    good news

    the next generation of consumers is into Apple not Microbloat.

    what does this mean?

    never too late to add AAPL to your portfolio. Microsoft/Dell is going to go the way of the big three TV networks. Relevant only to the older generation that grew up with them, not to the generation that knows nothing of them. (and I'm pushing 40 myself)

  1. spacefreak

    Addicted to MacNN

    Joined: Feb 2002

    0
    08/10, 04:37pm | report spam | Reply |

    Education

    I don't think this story is the monster news that has everyone here all giddy and orgasmic.

    "Discount computer makers eating away at Apple's education marketshare" isn't a positive statement inany way. So some dorm rats got some iBooks... big deal. Meanwhile, entire computer labs are being outfitted with all brand-new PCs, and schools are selling all their iBooks from discontinued programs.

    I think Apple needs to improve it's quality and customer service before going full force. Defective shipments are up significantly, and in today's "geek makes website to launch protest" age, that is not a trend I want to see continue.

    It's nice that some dorm rats got iBooks, because between my buddy's G5 FreezeBox and my MDD Leaf Blower, Apple isn't likely to get anymore business from us anytime soon.

  1. jayparry

    Fresh-Faced Recruit

    Joined: Aug 2005

    0
    08/10, 05:06pm | report spam | Reply |

    whatswrongwithyourbrain?

    If you want to be possessive it's just I-T-S...

    'Dorm Rats' will probably be customers for life, and also influence other people to buy. A bulk purchase (at a discounted profit) into a poorly maintained lab doesn't get anyone to switch. The labs can sit there unused for all i care if all the 'rats' are back in their dorms using a better machine.

    Also, how many schools are selling their ibooks? 2? And what is your hard evidence that 'defective shipments are up significantly?'

  1. ibugv4

    Fresh-Faced Recruit

    Joined: Jun 2003

    0
    08/11, 11:15am | report spam | Reply |

    Education

    The FreezeBox G5 and the Leaf Blower G4.. well that's what you get for buying TOWERS. Get a laptop and you won't have issues. I still ponder WHY people think Apple makes decent headless systems when the company is an ALL IN ONE VENTURE! The original Mac was AIO... iMacs, iBooks, PowerBooks and eMacs have a pretty good service reputation and maintain it. The Towers are slacking, I admit that. GET WITH THE TIMES. a tower is SO 1995, man. I'd rather have my sleek iMac G4 or Minimal and unoriginal iMac G5 if I *NEEDED* that G5 power. For 99% of what college kids do or need to be doing a G3 is sufficient. This is from your never graduated perpetual college student who now works for Uncle sam supporting all things Apple.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

Logitech Cube

The world of mice could often be described charitably as stagnant: it's an endless sea of ergonomic shapes that assume you're sitting ...

NewerTech and Targus USB Hubs For Gifts

A useful holiday present to resolve an ongoing frustration is a multi-port hub. Whether as a stocking stuffer, Chanukah present, or an ...

X-Rite ColorMunki Photo

Color calibration is the art of tweaking your monitor so that the colors represented on screen better match real life and your printer ...

toggle

Most Commented

10 Most Discussed

 

Popular News