Apple absent from annual best-brands survey
updated 10:50 am EDT, Thu August 4, 2005
Best brands: Sony, Dell
Sony and Dell toppped the annual , which asked 2,339 U.S adults to rate the their three brands. Apple didn't even make the top 10, according to the recently released results; industry competitors such as Microsoft and Hewlett-Packard as well as several car companies and Coca-Cola were among the top cited brands. The poll simply asked the adults to provide a brand without providing a suggested list. Sony topped the poll again for the sixth consecutive year, while Dell and Kraft each moved up a spot to second and third spots, respectively. Coca-Cola, Ford, Toyota, Honda, General Motors, Microsoft, HP, and Procter & Gamble, rounded out the top 10. Harris said that the figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the US population.
best brand???
08/04, 12:04pm reply
I don't know about that..... best brainwashing with commercials and advertising.. perhaps.... Dell.... best brand.... nahhhh their commercials for the $299 computers... over and over and over..... how can you not forget that...... but you can't equate that with "best brand"..
MichaelNH
Fresh-Faced Recruit
Joined: Jul 2002
makes sense.
08/04, 12:27pm reply
Apple holds around 3% market share of the desktop computer market share. Even though the iPod has become synonymous with mp3 players, they are still a niche market, luxury-type item. Whereas the average person considers mp3 players "gadgets," the desktop computer has become a family information and entertainment hub. Dell (and other PC competitors) offer computer packages that can be purchased at Costco for less than $500. Have you been to a Costco on a Saturday?
gardner-san
Fresh-Faced Recruit
Joined: Dec 2004
advertising?
08/04, 12:27pm reply
Maybe Apple would have shown up on the list if they did some decent (or, any) advertising. Sorry, the Steve Jobs iPod Dancers don't count as Mac ads.
But I've given up hope on Apple ever doing any serious advertising...
Nostromo
Fresh-Faced Recruit
Joined: Oct 2001
I wonder how many...
08/04, 12:36pm reply
... people listed the brand "iPod" or "Mac". If you add up iPod, Mac, and Apple, I wonder where the standing is?
hayesk
Professional Poster
Joined: Sep 1999
I call, “B.S.”
08/04, 12:49pm reply
Best Brand?
How vaguely-worded is that? If Apple topped the list, I'd still be suspicious. “Best” is surely not quantifiable.
Please.
iomatic
Mac Elite
Joined: Oct 1999
Some survey...
08/04, 01:02pm reply
You mean to tell me Disney and/or ESPN did not make it? Dell? I am in the PC business and I cannot tell you how many countless people tell me about their horror stories of Dell Tech Support/Repair.
Maybe that is it, people are aware of the brand. Well aware of it.
cartoonspin
Fresh-Faced Recruit
Joined: Sep 2003
A lot more people
08/04, 01:28pm reply
have heard of Apple and iPods than have heard of DELL.
just a poster
Fresh-Faced Recruit
Joined: Jun 2004
i noticed...
08/04, 01:29pm reply
I noticed a few of the companies that did not make the list are the ones i prefer over there counter parts. Apple & Pepsi for example... Apple has a better computer for my needs and Pepsi tastes better
tonalsickness
Fresh-Faced Recruit
Joined: Feb 2005
Brands...
08/04, 02:38pm reply
Brands are for cattle.
MTM
Fresh-Faced Recruit
Joined: Jun 2004
re: at costco
08/04, 03:54pm reply
As a matter of fact, I HAVE been at costco on a saturday. They have a section of nothing but iPods (HP, alas) and iPod accessories.
johnsonua
Fresh-Faced Recruit
Joined: Aug 2003