tech industry
08/04/2005, 10:50am, EDT
Thursday, August 4th
Apple absent from annual best-brands survey
Sony and Dell toppped the annual Harris Poll, which asked 2,339 U.S adults to rate the their three brands. Apple didn't even make the top 10, according to the recently released results; industry competitors such as Microsoft and Hewlett-Packard as well as several car companies and Coca-Cola were among the top cited brands. The poll simply asked the adults to provide a brand without providing a suggested list. Sony topped the poll again for the sixth consecutive year, while Dell and Kraft each moved up a spot to second and third spots, respectively. Coca-Cola, Ford, Toyota, Honda, General Motors, Microsoft, HP, and Procter & Gamble, rounded out the top 10. Harris said that the figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the US population.
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But I've given up hope on Apple ever doing any serious advertising...
How vaguely-worded is that? If Apple topped the list, I'd still be suspicious. “Best” is surely not quantifiable.
Please.
Maybe that is it, people are aware of the brand. Well aware of it.