updated 10:50 am EDT, Thu August 4, 2005
Best brands: Sony, Dell
Sony and Dell toppped the annual , which asked 2,339 U.S adults to rate the their three brands. Apple didn't even make the top 10, according to the recently released results; industry competitors such as Microsoft and Hewlett-Packard as well as several car companies and Coca-Cola were among the top cited brands. The poll simply asked the adults to provide a brand without providing a suggested list. Sony topped the poll again for the sixth consecutive year, while Dell and Kraft each moved up a spot to second and third spots, respectively. Coca-Cola, Ford, Toyota, Honda, General Motors, Microsoft, HP, and Procter & Gamble, rounded out the top 10. Harris said that the figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the US population.