07/27/2005, 8:20pm, EDT
Wednesday, July 27th
Apple, Gap to offer free iTunes songs promo [updated]
A second phase of the campaign delivers TV and print ads in which musicians perform an original remake of his favorite song while wearing his favorite Gap jeans. Gap will offer a limited edition CD featuring the artists and their favorite songs as a gift with any Gap purchase of $60 or more, according to the publication.
"Morissette and a cast of musicians including Joss Stone, John Legend, Jason Mraz and others appear in Gap's newest campaign, an effort that includes TV and print ads via Laird + Partners, New York. The campaign reprises an ongoing Gap theme, the relationship between jeans and music. For fall, the focus will be on 'favorites,' how your favorite jeans and favorite songs make the perfect fit."
Filed under: industry
Other story tags: digital music/video
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Oh, did you know that the CEO of Gap is on Apple's board of directors?
You're a buffoon.