Apple, Gap to offer free iTunes songs promo [updated]

Apple is readying a new iTunes promo. The company will reportedly offer free iTunes songs to customers who try on a pair of Gap jeans, according to AppleInsider. The promotion will run from August 8th through the end of the month, providing each customer who tries on a pair of Gap blue jeans with a small green iTunes card which can be redeemed for one free song from Apple's iTunes Music Store. All Gap US retail stores are expected to participate, while some "early back-to-school" locations may begin the promo early. Update: The iTunes promo will introduce three new denim fits for women—Curvy, Straight and Original—and one for men called Straight, according to BrandWeek. The "Find Your Favorite Fit" events is designed to get people to try on the new styles

A second phase of the campaign delivers TV and print ads in which musicians perform an original remake of his favorite song while wearing his favorite Gap jeans. Gap will offer a limited edition CD featuring the artists and their favorite songs as a gift with any Gap purchase of $60 or more, according to the publication.

"Morissette and a cast of musicians including Joss Stone, John Legend, Jason Mraz and others appear in Gap's newest campaign, an effort that includes TV and print ads via Laird + Partners, New York. The campaign reprises an ongoing Gap theme, the relationship between jeans and music. For fall, the focus will be on 'favorites,' how your favorite jeans and favorite songs make the perfect fit."

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Other story tags: digital music/video