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Apple, Gap to offer free iTunes songs promo [updated]
updated 08:20 pm EDT, Wed July 27, 2005
New iTunes-Gap promo
Apple is readying a new iTunes promo. The company will reportedly
"Morissette and a cast of musicians including Joss Stone, John Legend, Jason Mraz and others appear in Gap's newest campaign, an effort that includes TV and print ads via Laird + Partners, New York. The campaign reprises an ongoing Gap theme, the relationship between jeans and music. For fall, the focus will be on 'favorites,' how your favorite jeans and favorite songs make the perfect fit."
"try on"?!
07/27, 05:14pm reply
what a mess. it would make so much more sense to give iTunes songs to those who actually buy something. now anyone who wants to buy jeans has to realize that the folks who can't afford a $0.99 song have all flocked to squirm into the very pants they're actually paying for at the counter.
flur
Fresh-Faced Recruit
Joined: Apr 2002
traffic
07/27, 08:08pm reply
the whole point is to increase traffic at GAP stores. The more people they get in the door (under the guise of "trying on" a pair of pants), the more sales will be made.
Oh, did you know that the CEO of Gap is on Apple's board of directors?
himself
Mac Elite
Joined: Jan 2002
wow
07/28, 02:58am reply
sounds pretty half-baked to me
porieux
Baninated
Joined: Mar 2001
RE: "try on"?!
07/28, 12:01pm reply
So, let me get this straight. Poor people are dirty and rich people are clean? So if someone has a computer and wants a free song, the jeans become dirty, right? I hope you don't eat at restaurants, because food service people don't make a lot of money. Oh, and neither do people who package the crackers, bread, spaghetti sauce, etc. that you buy at grocery stores.
You're a buffoon.
gorf66
Fresh-Faced Recruit
Joined: Dec 2001