BusinessWeek: video device from Apple unlikely

While many Apple enthusiasts, and even some industry analysts, are predicting the release of a portable video player from Apple, CEO Steve Jobs "seems to have other plans." According to a BusinessWeek report, Apple may offer video playback as a feature on forthcoming iPods, but the company is unlikely to market a new device specifically for viewing video. "I'm betting Apple learned from [the iPod photo] experience and will use video to fortify its current iPod empire -- not build a new one. That means no bigger, business-card-size color screen or the clunky battery that would be necessary to drive one, and no reworked interface. It means a device that, true to Jobs's oft-stated belief, isn't designed for watching full-length movies."

Filed under: iPod