updated 09:35 am EDT, Fri July 22, 2005
BW ranks innovative cos
Apple ranks No. 1 as latest special report. The "Get Creative!" survey polled nearly 1000 senior executives--nearly 25 percent of whom ranked Apple as the most innovative, more than double the next highest rank company. 3M was ranked No. 2 with nearly 12 percent of the votes. Microsoft, GE, Sony, Dell, IBM, Google, P&G, and Nokia round out the top 10, respectively. "CEO Steve Jobs has turned Apple into the paragon of the creative corporation, and with the evolution of the economy toward creativity underway, companies throughout the world are deconstructing Apple's success in design and innovation," according to the report. BusinessWeek's special report, "Get Creative!," is featured in the August 1st issue, on newsstands July 25th and will soon be available on the website.