Apple ranked No. 1 as 'most innovative' company
updated 09:35 am EDT, Fri July 22, 2005
BW ranks innovative cos
Apple ranks No. 1 as latest special report. The "Get Creative!" survey polled nearly 1000 senior executives--nearly 25 percent of whom ranked Apple as the most innovative, more than double the next highest rank company. 3M was ranked No. 2 with nearly 12 percent of the votes. Microsoft, GE, Sony, Dell, IBM, Google, P&G, and Nokia round out the top 10, respectively. "CEO Steve Jobs has turned Apple into the paragon of the creative corporation, and with the evolution of the economy toward creativity underway, companies throughout the world are deconstructing Apple's success in design and innovation," according to the report. BusinessWeek's special report, "Get Creative!," is featured in the August 1st issue, on newsstands July 25th and will soon be available on the website.
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Joined: Apr 2005
Go Apple! Sony #4?
I was all set to think: finally, others are saying what we've been saying for years. Okay, I am actually saying that to myself. The rest of the rankings aren't too much of a surprise (although I thought it weird that AMD wasn't on the list, but Intel was), except Sony's ranking: No. 4? You've got to be kidding me. The brand that brought us the walkman has lost to iPod, brought us the trinitron, and is getting its but kicked by Samsung and Panasonic in LCD TV, brought us the Playstation, and is now set to be trumped (for a while anyway) buy Xbox 2. In virtually every core category, Sony is behind the curve, and is in serious trouble overall-- a juggernaught just too big for its own good, trying to do too many things (sell music content and the means to copy it?).