Apple increases global brand value
updated 10:05 am EDT, Fri July 22, 2005
Apple brand value up
Apple this year has . A new report of companies with values greater than $1 billion found that Apple moved up two spots to No. 41 by increasing its brand value by 16 percent to nearly $8 billion. "Apple returns as one of the top five climbers with its 16 percent growth following last year's 24 percent growth, due to its lower price point products (iPod shuffle and Mac mini) and the success of iTunes," according to Macworld UK. Coca-Cola was No. 1 again in the ranking with a brand value of $67.5 billion.
Fresh-Faced Recruit
Joined: Apr 2000
Would that be...
$67.5 *billion* for Coke?
Not to worry, it's only 3 orders of magnitude.