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Apple increases global brand value

updated 10:05 am EDT, Fri July 22, 2005

Apple brand value up

Apple this year has . A new report of companies with values greater than $1 billion found that Apple moved up two spots to No. 41 by increasing its brand value by 16 percent to nearly $8 billion. "Apple returns as one of the top five climbers with its 16 percent growth following last year's 24 percent growth, due to its lower price point products (iPod shuffle and Mac mini) and the success of iTunes," according to Macworld UK. Coca-Cola was No. 1 again in the ranking with a brand value of $67.5 billion.




by MacNN Staff

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  1. AlenShapiro

    Joined: Dec 1969

    0

    Would that be...

    $67.5 *billion* for Coke?

    Not to worry, it's only 3 orders of magnitude.

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