Survey finds iPod outshines Sony Walkman Phone
updated 11:45 am EDT, Tue July 19, 2005
iPod outshines Walkman
A new report says that more than 32 million adults in the US are planning on purchasing an iPod in the next 12 months. The survey, conducted by , also found that the iPod continued to outshine virtually every other music player, including the Sony Walkman Phone. According to a recently released study on digital music devices, more than 140 million adult Americans have not heard of Sony's new music device: however, while consumer awareness levels are important, acceptance levels may be much more so. According to TechnoMetrica analyst Constantine Kambanis "our findings suggest that the Walkman Phone is poorly positioned for a head-to-head match up against Apple's iPod or Dell's Digital Jukebox. While the generic concept generally does well among consumers and those who crave convenience, it has a weak showing among the consumer groups that propelled Apple's iPod to superstardom."
Fresh-Faced Recruit
Joined: Jan 2001
good news/bad news
I'm happy for Apple. I just got my 2nd iPod photo this week, my neice is getting one for her 10th b-day next week. Just about everyone I know that has an mp3 player has an iPod.
Although, this kind of news makes me wonder if Apple will feel it has to update the iPod which in my opinion is getting long in the tooth. My new iPod was from work and I'm glad to have it but my next personal mp3 player, unless something changes with Apple's iPods, will be from somewhere else. I have been waiting for an FM player and voice recorder for a very long time. There is simply no excuse to not have it at this point. New players from iomega and Sony, two higher quality companies, have included these now BASIC features at a very similar price point.
Apple created this market, I just hope they're not taking a break. Video iPod rumors are fine, but I'm more excited about finally having the other features.