updated 11:45 am EDT, Tue July 19, 2005
iPod outshines Walkman
A new report says that more than 32 million adults in the US are planning on purchasing an iPod in the next 12 months. The survey, conducted by , also found that the iPod continued to outshine virtually every other music player, including the Sony Walkman Phone. According to a recently released study on digital music devices, more than 140 million adult Americans have not heard of Sony's new music device: however, while consumer awareness levels are important, acceptance levels may be much more so. According to TechnoMetrica analyst Constantine Kambanis "our findings suggest that the Walkman Phone is poorly positioned for a head-to-head match up against Apple's iPod or Dell's Digital Jukebox. While the generic concept generally does well among consumers and those who crave convenience, it has a weak showing among the consumer groups that propelled Apple's iPod to superstardom."