updated 08:45 am EDT, Tue July 19, 2005
Apple\'s music video move
Apple may via the iTunes Music Store, a Forbes columnist says that the move could help the labels recover the cost of producing expensive music videos. With shrinking budgets and sky rocketing production costs, Apple may help the industry turn music videos into a source of revenue for the industry: "Now, suddenly, Apple is dangling the prospects of turning these [music videos] into a profit center, or as one senior record label exec put it, 'at least it might let us recover our costs.' In fact, it could do whole lot more than that."