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Apple\'s music video move could help labels (again)

updated 08:45 am EDT, Tue July 19, 2005

Apple\'s music video move

Apple may via the iTunes Music Store, a Forbes columnist says that the move could help the labels recover the cost of producing expensive music videos. With shrinking budgets and sky rocketing production costs, Apple may help the industry turn music videos into a source of revenue for the industry: "Now, suddenly, Apple is dangling the prospects of turning these [music videos] into a profit center, or as one senior record label exec put it, 'at least it might let us recover our costs.' In fact, it could do whole lot more than that."

by MacNN Staff





  1. jimothy

    Joined: Dec 1969


    Music videos and MTV

    Admittedly, I'm no longer part of the target audience, as I'm about to turn 30, but I guess I don't get music videos anymore. Growing up, MTV stood for Music Television; they played music videos. Now, they play superficial reality shows (for how many years can a couple still be considered "Newlyweds"? Until they divorce, I suppose).

    So, why do record labels produce music videos? What is the medium for showing them to an audience? This Apple deal, should it materialize, may provide such a medium (though I'm of the mindset that music should be heard, and not seen), but what's been the motivation to produce videos over the past several years, after MTV to the "Music" out of Music Television?

  1. climacs

    Joined: Dec 1969



    you're 30 and you remember when MTV used to play just music videos? LOL! I'm almost 40, I saw MTV when they first played The Buggles, my friends and I would run home from HS for lunch to the cool kid's house who had cable so we could watch MTV... and I thought MTV stopped playing videos waaaaay long ago! I'm surprised anyone who's 30 can remember those days too! LOL sure you aren't fibbing about your age?

  1. jimothy

    Joined: Dec 1969


    re: 30?

    Hey, I'm not YET 30! I still have two months (to the day; send presents) to enjoy my twenties!

    I remember first seeing MTV at my cousin's house. I must have been around 6 years old. But even in my teens, I remember watching music videos, along with episodes of Remote Control.

    I've never, at any point, been a big MTV watcher, but it seems that the death of the music video (on MTV, anyway) didn't come until my college years, when Road Rules and The Real World started off the reality TV craze. But again, not a fan, so I could have my timeline off.

    By the way: Die, reality TV, die! Give me back my sitcoms! But, as Kelly Bundy said back in the day, "I do digest."

  1. coldfusion1970

    Joined: Dec 1969


    Music TV

    Well we have about 12 music TV channels on UK satellite, so there should be a chance to see the odd video (amongst all the reality TV shows). I would definitely pay to download the best ones down onto my Mac (ie. In Da Club or P.I.M.P).

  1. PBG4 User

    Joined: Dec 1969


    I thought

    that bands paid for their videos from their advance? If the band is successful, record labels don't pay anything for music videos. I do wonder where music videos are even seen anymore.

    As far as being old and such, I'm not 40 but I remember seeing Van Halen's Pretty Woman video on Don Kirschner's Rock Concert before MTV even existed! I even remember when MTV was a pay station like HBO!

  1. testudo

    Joined: Dec 1969


    Re: I thought

    h***, I remember seeing a video (I think it was Billy Joel's "Sometimes a fantasy", but I could just be imagining stuff) on Solid Gold (the original, not the later one with Arsenio!). But then, I'm so old, I still remember the day we got our first color TV set (November 25th, 1977, JC Penney model, VHF and UHF, with k**** and everything - well k**** until they broke, then a pair of pliers to change the channel).

    And, yes, I also remember when MTV came to town (it was thrilling when my town's cable system actually supported more than channels 2-13 - what can you say, it was New Hampshire, the Arkansas of the North).

  1. jackie treehorn

    Joined: Dec 1969


    Music Videos = MARKETING

    The videos are a "MARKETING EXPENSE". Music Videos are like Commercials for Artists. Just like Budweiser pimps out there adictive product so do the music artist and their labels. They are selling a life style in hopes of you buying their product.

    I think the iTUNES move is great for the Labels/Artists. It's an excellent channel to market there product and maybe make some of there money back from the costly videos.

    In the end though it comes down to units sold.

    -J. Treehorn

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