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Macworld to stay in Boston despite drop in popularity

updated 02:30 pm EDT, Mon July 18, 2005

IDG on MW Boston

IDG, which organizes the Macworld Expo series, said last week that it has committed to holding the East Coast Macworld Conference & Expo for the foreseeable future. Apple has refused to attend the July Macworld Expo since IDG moved it from New York to Boston. The summer trade show was arguably the most popular event for Mac enthusiasts when it was held in New York. The show traditionally brought major product announcements from Apple CEO Steve Jobs. Since Macworld's move to Boston, Apple has used it World Wide Developers Conference or other special events to make important announcements. IDG is likely to continue hosting the expo as long as it remains profitable. "As long as Macworld Expo works, we'll continue to do it," said David Korse, IDG World Expo President.




by MacNN Staff

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  1. Meövv

    Joined: Dec 1969

    0

    Why?

    This silly pride thing is making me sick. Why even organize a MacworldExpo when you know Apple won't even participate? Who wants to go to Boston for such an event? NY was great, I want my old Macworld Expo back!

  1. cmoney

    Joined: Dec 1969

    0

    More profitable?

    I guess they must be more profitable in Boston, even with the lower popularity because the NY show definitely brought more attention. MW Boston is barely a blip on the radar nowadays.

  1. rok

    Joined: Dec 1969

    0

    re: Why?

    "This silly pride thing is making me sick. Why even organize a MacworldExpo when you know Apple won't even participate?"

    BEACAUSE the Mac "WORLD" consists of more than whatever Apple is debuting. personally, i thinkt he future lies with shows that have more focus, and offer more return on investment for those attending. heck, i could never get a company approval for shows that were just to go ohh and aah at apple hardware. they wanted me to come back with cheap software (check) cheap hardware (sometimes... check) and training to bring back to the other employees. the photoshopworlds, the seybold seminars and the wwdc's are where the real value exists nowadays.

  1. ibugv4

    Joined: Dec 1969

    0

    MWB

    MacWorld New York was popular because it was in New York. The last MacWorld to be in Boston was when Newton was introduced -- Apple, more like Steve Jobs, HATES to admit it even made the Newton, and so Boston is a cold reminder of it's introduction. MacWorld NY has seen a lot of announcements and good things, and really I want it back. People go to these trade shows to see Apple, not everyone else. I don't know who or why you'd think otherwise. I don't fly to CA in Janurary to see LaCie's new hard disks, I go to see what new toys Apple drops out. WWDC is for information and products based around enterprise and solutions, MacWorld is a CONSUMER show. No Apple = No Show. I bet Boston only lasts 3 more years. They are losing money on the convention center they built to house it, and they aren't even using it to the fullest.

  1. Chiznibitz

    Joined: Dec 1969

    0

    What?

    Are you honestly suggesting that Apple, a corporation in a world of profit margins and cashflow, is not participating in Macworld Boston because of unhappy memories?

  1. rok

    Joined: Dec 1969

    0

    re: MWB

    "I don't fly to CA in Janurary to see LaCie's new hard disks, I go to see what new toys Apple drops out."

    then you, my friend, are wasting your company's money. if you were my employee, i'd have you fired by end of day.

  1. blackpenguin

    Joined: Dec 1969

    0

    Seriously, IDG

    Retards. IDG is driving this show into the ground and has the consternating naivete to say they'll do it as long as it's profitable, as if they had nothing to do with its demise. I went to MWB this year and have been to MWNY in the past, and there is clearly no comparison. And I don't go just for Apple -- but other companies do. The show floor has fallen to half of its roll call in previous years because companies see little interest if Apple isn't there. Boston, while a great city, is not going to attract the crowds that New York can. The Hynes is nice, but it doesn't compare to the Javitz. This is a clear no-brainer for IDG to keep their show growing in size and profitability... and IDG is apparently oblivious.

  1. wjdennen

    Joined: Dec 1969

    0

    Boston

    "The last MacWorld to be in Boston was when Newton was introduced -- Apple, more like Steve Jobs, HATES to admit it even made the Newton, and so Boston is a cold reminder of it's introduction"

    Not true. Newton was introduced in 1993. There continued to be MacWorld in Boston for several years afterward. They were great.

  1. calamar1

    Joined: Dec 1969

    0

    um...

    the last macworld in new york sucked, too. heck, the last one with a steve jobs keynote was lame (2002--with jaguar, ical, isync, etc.), too. the major exhibitors were few and underwhelming, and there were precious few minor ones. i went to the one last year in boston, and while it obviously is never going to be the same again, i had a better time than i did in new york.

    conventions, as a forum for showing products, are largely obsolete, and particularly in a cross-platform world, macworld is low on the list of priorities. if they're able to reconfigure it into a place to learn things and meet people, all about the mac, then i don't know why so many mac users are rooting against it if it can be done cheaper outside of manhattan (go fig).

    or is this a new york versus boston thing? is the 'greatest city on earth's pride so easily wounded? seriously, give it a rest. if it's not for you (and admittedly, most of us can't afford a full ticket to the expo), then it's not for you. but it's obviously working for some folks.

  1. testudo

    Joined: Dec 1969

    0

    Re: MWB

    MacWorld New York was popular because it was in New York. The last MacWorld to be in Boston was when Newton was introduced -- Apple, more like Steve Jobs, HATES to admit it even made the Newton, and so Boston is a cold reminder of it's introduction.

    Yeah, that's it. A corporation and its executives make decisions based solely on (a) the fact that the company used to make a joke of a product, and (b) that product was announced in a certain city. Of course, how anyone would know to this day it was announced in boston vs anywhere else is beyond me. And the fact that Steve Jobs didn't even work at the company when the newton was developed, so why in the h*** would he care where it was announced. I mean, if you want to talk about flops, where was the MacTV announced? The Performas? The Mac Portable? The eMate? eWrold? The Apple Geoport modem? The Quicktake camera? I mean, there have been many flops. And many embarrassing products (iPod socks?).

    Maybe you can stop going places because it reminds you of your last girlfriend, but this is a ridiculous statement. You'd think going to boston meant seeing geeks using Newtons everywhere, billboards and signs around every corner, people wearing "You can take my Newtons from my cold, dead fingers" T-shirts, the way you make it sound.

    They are losing money on the convention center they built to house it, and they aren't even using it to the fullest.

    Now that is funny. Yes, a large city like Boston builds a convention center specifically for a MacWorld expo? You must be kidding, right. Cities build convention centers to try to lure conventions. Lots of them. Not just one. And certainly any gov't official who pushed for a convention center to house a 3-day love fest with a computer company with such a low marketshare certainly should be driven from office.

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