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Microsoft to help Creative challenge iPod dominance?

updated 07:30 am EDT, Thu July 14, 2005

MS, Creative take on Apple

Microsoft said it is "working hard" to make it easier for Creative and other companies to use Microsoft software for its MP3 players , according to Business Times report. "The iPod has done great marketing and great design," Bill Gates was quoted as saying. "We have to do something with our partners that's just better." Shares of Creative jumped on speculation that Microsoft may partner directly with the MP3 device manufacturer, although the company recently said that demand for MP3 players was less than expected, and it would have an operating loss for the quarter ended June.




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