Europe, Apple Stores drive Mac sales

In the third fiscal quarter, Apple sold 35 percent more Macs than the year-ago quarter. Apple saw the strongest regional increase in Europe with 48% unit growth, while the Americas saw a unit growth of 26%. Apple's retail segment saw a 106% increase in revenue and 97% unit sales increase from the year-ago quarter. Despite a small unit shipment decline of 7% in Japan, Apple saw its Mac revenue in the Japan region grow by 32% Apple saw significant growth of 230% from the year-ago quarter in its Music Products--which combines the revenues from the iTunes Music Store and iPod-related services and accessories. This compared to 616% growth in iPod shipments--on a much smaller iPod revenue increase of 343%. Apple saw an increase of 65% in its desktop line on increased revenue of 49%, while it saw only a modest increase of 8% in unit shipments of portables (and 3% in revenue), indicating that the average selling price for both desktops and portables decreased.

Filed under: Apple