"Big laughs come in small packages" in a 2-minute Apple advertising parody called “” by KW Media Group. The commercial was produced by Scott Kelby, last year’s top-selling computer book author, and the creative team at KW for the opening ceremony of the Mac Design Conference in Tampa last month. "It’s a wacky look at the newest plausible extension of the iPod product line – the smallest MP3 player in history." This "well-intentioned" spoof – the “iPod Flea: You’ll Be Itching to Use It” – is now viewable by the public at the Layers magazine website.