SG Cowen sees halo effect boosting Apple sales

SG Cowen analyst Richard Chu said Tuesday that a survey of 1,400 U.S. consumers has caused him to "become more positive" about Apple Computer's shares, reports MarketWatch. In a research note, Chu said there is "evidence of a significant halo effect" and strong market share for the iPod that is helping boost sales of Apple's Macintosh computers. Chu also said strong sales of the new Tiger operating system have helped Apple's overall revenue. Chu currently estimates Apple will earn 31 cents a share on $3.33 billion in revenue when it reports third-quarter results tomorrow.

Filed under: Apple