Students choose iTunes, despite Napster partnership
updated 03:35 pm EDT, Mon July 11, 2005
iTunes wins over Napster
iTunes is the among students at one university, despite a partnership with the subscription-style Napster music service. College students gave Napster high marks, but more than 7 out of every 10 still buy music from Apple's iTunes Music Store, according to a reporty by the Ecommerce Times. Drawing from a recently released survey from the University of Rochester, the results show that students favor the iTunes-type song purchase model. The survey found that students were quick to sign up for the free service and were impressed with the service; however, they never purchased songs to make them a permanent part of their colleciton, citing limited compatibility with MP3 players, including the iPod. The survey also found that more than half of the students who used Napster still turned to other music sites, including 71 percent to iTunes as well as MusicMatch (16%), Rhapsody (4%), and Music Now (2%).
Grizzled Veteran
Joined: Aug 2002
Sorry Napster
"However, none of those surveyed bought songs from Napster when they wanted to make a track a permanent part of their music collection during the fall semester of 2004. An earlier survey found one student had bought songs from Napster in the spring of 2004."
It's free and they still don't use it. That speaks volumes.