updated 03:45 pm EDT, Thu June 30, 2005
IBM power efficiency
Apple's concerns over power consumption are , according to IBM. When Apple announced it would switch to Intel chips, CEO Steve Jobs said a major reason for the change was the need for power-efficient processors. Jobs said IBM's roadmap didn't provide the processors Apple needs for mobile and consumer products. IBM, however, disagrees. The company could build PowerPC chips that satisfy the needs of the entire range of Apple's product lines, including portables such as the PowerBook, said Rod Adkins, vice president of development for IBM's Systems and Technology Group, which produces IBM's PowerPC chips. But instead he said the nature of Apple's relationship with IBM is what limited the IBM chip roadmap, Adkins said. "They had Freescale primarily for the low-end and mobile solutions, and they really had IBM focus more on PowerBook, xServe and iMac. That's where we collaborated deeply with Apple," Adkins said. "There's really nothing in the architecture that prevents having an end-to-end line that can serve their needs."