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IBM says it could meet Apple\'s power efficiency needs

updated 03:45 pm EDT, Thu June 30, 2005

IBM power efficiency

Apple's concerns over power consumption are , according to IBM. When Apple announced it would switch to Intel chips, CEO Steve Jobs said a major reason for the change was the need for power-efficient processors. Jobs said IBM's roadmap didn't provide the processors Apple needs for mobile and consumer products. IBM, however, disagrees. The company could build PowerPC chips that satisfy the needs of the entire range of Apple's product lines, including portables such as the PowerBook, said Rod Adkins, vice president of development for IBM's Systems and Technology Group, which produces IBM's PowerPC chips. But instead he said the nature of Apple's relationship with IBM is what limited the IBM chip roadmap, Adkins said. "They had Freescale primarily for the low-end and mobile solutions, and they really had IBM focus more on PowerBook, xServe and iMac. That's where we collaborated deeply with Apple," Adkins said. "There's really nothing in the architecture that prevents having an end-to-end line that can serve their needs."

by MacNN Staff





  1. Eriamjh

    Joined: Dec 1969


    It's a little LATE!!

    Too late, a--holes. You blew it.

    What are they gonna say? "Yup. We're stupid. We make chips you can BBQ over. No Powerbook G5 chip!"

    Dum a$$es.

  1. alex_kac

    Joined: Dec 1969


    He's right

    He's right - nothing is wrong with the architecture. The issue is money. IBM wanted far more money to do the development while Intel is doing it as their primary focus.

  1. Sebastien

    Joined: Dec 1969


    Hmmm, well,

    Too Little, Too Late!

    Them saying they 'could' build it doesn't mean they 'will' build it, or WHEN they 'could' build it. Given the G5's progress, Apple is right to go with someone else.

    And there's been recent articles on how the Cell used in the new consoles don't live up to expectations. This just justifies Apple's decision.

  1. DeepDish

    Joined: Dec 1969


    nothing... prevents...$$$

    My a**. "nothing in the architecture that prevents..." except IBM know Apple (well atleast they though wrong) couldn't go anywhere else, so they tried to squeeze more money out of them. But they got caught being greedy and Apple switched. Boo Hoo IBM.

  1. throatmonster

    Joined: Dec 1969


    why didn't they?

    if they could?

  1. iFrankie

    Joined: Dec 1969


    The XBOX Chip Blew It

    I'm telling you, Steve Jobs was mad as h*** that IBM gave Microsoft a multi-core 3.2Ghz PPC chip.

    Steve Jobs promised everyone a 3Ghz G5 but IBM failed to deliver. Then all of a sudden Microsoft gets a 3.2GHz PPC chip.

    Somthing fishy is going on... and Steve Jobs said s**** you IBM!

  1. budster101

    Joined: Dec 1969


    Could IBM

    be behind the AMD vs Intel Law suit? SOUR GRAPES?

    IBM Wants to own the world? What has changed? OS/2 anyone? Extreme failure?... Oh yeah.

    IBM < Itty Bitty Minds.

  1. DeepDish

    Joined: Dec 1969


    IBM broke it's promise..

    IBM broke it's promise to Apple and decided to jump into a big bed of money where the devil was sleeping (MS)

    IBM has no honor, sold out their friends at Apple, so it could tons of money with the xbox.

    IBM, you are dead to me!

  1. bigpoppa206

    Joined: Dec 1969


    i gotta agree

    with iFrankie, I heard about the MS deal and thought Steve Jobs is not going to take this well.

  1. MacnnGregor

    Joined: Dec 1969


    Yeah, IBM and XBOX 3.2 ..

    probably put Steve off tofu for a week! How could IBM not have had at least a skunkworks designing a laptop-able G5 anyway - even if Freescale was going to make the processors for the near future.

    This makes me feel bad as I'm sure they are correct about the architecture scaling well and I wish they could have worked out of their production limits sooner.


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