"Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001," writes Fast Company. "But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a by which all other MP3 players would be judged." Expanding on the report in a recent issue of the magazine, six rivals talk about designing their answer to the iPod. Commentary is available from Dan Harden of Whipsaw, Ellen Glassman of Sony, Steve Gluskoter of Dell, Young Se Kim of Innodesign, Henri Crohas of Archos, and Sim Wong Hoo of Creative Technology.