updated 09:25 am EDT, Fri June 17, 2005
Podcast popularity iPodNN
According to new forecasts from The Diffusion Group, a consumer technology research consultancy, demand for podcasts is expected to grow from less than 15 percent of portable digital music player owners in 2004 to 75 percent by 2010. TDG's new report, Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, the use of podcasting among U.S. consumers will enjoy a compound annual growth rate of 101 percent. "Today the term 'podcast' refers to almost any online mobile content distribution service," said Marc Freedman, contributing analyst with The Diffusion Group. "It has taken on very general precepts, thus indicative of its status as a service category as opposed to a branded activity."