updated 01:55 pm EDT, Thu June 16, 2005
Top 10 Expansion brands
Apple is among the top 10 . The survey, conducted by Vivaldi Partners in New York, asks consumers "whether they think the brand can move into many different categories, only related product categories or has limited reach and then asked which specific products consumers could envision the brand offering. Topping the list was eBay, which 66% of consumers felt had many different expansion opportunities. Close behind was Amazon.com, which 59% of respondents perceived to have many different chances for brand extensions." Apple was No. 7 on the list behind Ebay, Amazon, Samsung, Whole Foods, Google, and Yahoo. Users surveyed said that Apple would have expansion opportunities in the cell phone, car stereo, and television markets. Nike, Coach and Victoria's Secret rounded out the top 10 expansion brands in the survey.