Apple to offer Sundance podcasts on iTunes

Apple and the Sundance Channel have announced a deal that will make content from the cable network exclusively available as podcast downloads from Apple's iTunes Music Store. The partnership with Sundance gives iTunes one of its first exclusive podcast partners. "The Sundance deal expands iTunes beyond music and into other types of radio-like content," AdAge says. The deal "inches Apple's iTunes operations -- originally created as a music distribution hub -- toward becoming a broader, radio-like media entity."

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ebeyer

OK...

06/15, 11:36am, EDT

So, when do we get to download this new version of iTunes that'll let us subscribe to podcasts?

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testudo

Oh boy!

06/15, 11:42am, EDT

Podcasts of the snooty discussing how great they are and all. I can't wait!

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evansls

watch, you'll see

06/15, 1:22pm, EDT

i bet napster will counter with napcasts. ha

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Ganesha

I dunno

06/15, 3:10pm, EDT

if any other places will do it. Why? Right now it's free. Which means Apple is taking the charge in setting it up and in terms of paying for bandwidth.

Of course the free content is their to draw you to the music store so you buy buy buy. Napster to Go can't use this model, since once they sell you the monthly subscription, they stop caring.

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testudo

Re: i dunno

06/15, 3:28pm, EDT

I dunno, but why couldn't napster use this to, I dunno, lure people to their online store. You do understand you don't have to buy a subscription, right? And even if you do, they could still give these away free.

But, that's right, Napster stops caring once you get a subscription, but Apple will care for the rest of your life. Yeah, what are you smoking? Apple cares as long as its in their interest to care, and after that, goodbye and so long, don't let the door hit you in the butt on the way out.

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