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Apple may use Trusted Platform Module/LaGrande

updated 04:55 pm EDT, Tue June 14, 2005

Trusted Platform

Apple may use Intel's to Apple machines alone. And the answer to that question depends on how Apple envisions 'the Macintosh' as a platform in the post-PC, post-PowerPC era."

"As is has often been pointed out both here and elsewhere, the dirty little secret of Microsoft's success is that, prior to MS's relatively recent crackdown on unauthorized usage, most of the installations of Windows and Office have historically have been illegitimate in some way or another (e.g. pirated copies, accidental "piracy," bogus serial numbers used with legit copies, and so forth)."




by MacNN Staff

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  1. bobolicious

    Joined: Dec 1969

    0

    Let the 'cat'(s)...

    ...out of the bag !

  1. slider

    Joined: Dec 1969

    0

    Clearly?

    "Apple clearly does not plan to try to compete against Windows"

    And this is 'clear' where? What'd I miss?

  1. mugwump

    Joined: Dec 1969

    0

    no way, no how, no dice

    Does anyone remember back during the mac Clone Era???

    Everyday catalogs would arrive of these cheap, ultra awesome mac clones that everyone was foaming at the mouth to get at. These clone makers would never hesitate to put the best tech in these cheap, generic boxes for very cheap prices.

    Then the catalog would arrive with official mac hardware, and it seemed like quite the premium for a well-designed case. In fact, the apple tech seemed always lagging behind the clones in every respect except for the case design.

    It was getting to the point where why would most people purchase a mac box unless money was not a problem -- a very small portion of the consumer base.

    Luckily for Apple, sjobs ditched the clone business.

  1. ecrelin

    Joined: Dec 1969

    0

    exactly, on both points!

    the tone of the Ars article and the discussion are pretty right on. No licensing discussion, more real world driver concerns which would fade over time. Funny how in the beginning these two little geeks fought each other in a paper bag of monolithic OS's that began as 64K wonders. Billy got his to ride PCs into the enterprise, Stevie had a wild ride and barely survived but the scrappy scrambler came up with the first "big boy" OS, Billy's is a little late but its time for a street fight! Time for a shootout at The Intel Corrall. Let's see if Steve's is really a wildcat and Bill's is just a big bunch of bull…

  1. jhorvatic

    Joined: Dec 1969

    0

    Apple is clear on locking

    I think Phil schiller made it clear that Apple WILL lock out OSX from working on a regular PC. Windows on the Intel Mac Apple doesn't care about as long as you buy a Mac. That's where there making the most money. After all Apple Computers is in the computer business to make computers.

  1. mlowe969

    Joined: Dec 1969

    0

    Apple would be stupid...

    ...to limit the distribution of OSX to Apple only machines. I think the BEST way to market OSX is to allow it to run on ALL machines, and then make the best machines for a good price. I still can't believe that Apple / Jobs hasn't done even basic math on the revenue Apple could gather releasing OSX on the other 97% of the market. This defies all logic and reason.

    Apple would go from hundreds of millions to hundres of BILLIONS. If nothing else, the EU is ready for Apple on mainstream machines.

  1. bigpoppa206

    Joined: Dec 1969

    0

    you are wrong

    mlowe969! If Apple does not limit OS X to their hardware, then people will only buy the software. Not much in the way of profits there compared to the hardware side. Not to mention the nightmare in customer service problems arising from all the various hardware configurations. As long as Apple can control the hardware and keep the software linked to it, then they can continue to provide the Macintosh experience. Otherwise, it all goes to h***!

  1. mlowe969

    Joined: Dec 1969

    0

    So niave

    BIGPOPPA206! Hardware more profitable than software? Are you in the business? So you make a machine for $500, then sell it for $1000, you make 50% gross profits of the total sale. Now take software, you spend $2 million developing the software, sell 20,000 copies at $100 to cover your costs, and the rest is 100% gross profits (minus $5 for packaging) for as long as you can sell the software. The returns are WAY better with software.

    What Mac morons don't get is Microsoft! Have you seen this little-known "software" company? They make hundreds of BILLIONS of dollars where Apple struggles to make a few Billion after great sales of hardware. Microsoft LOVES this stupid thinking. "Keep thinking stupid, we'll sell more!"

  1. aristotles

    Joined: Dec 1969

    0

    I hate clones.

    I switched away from generic boxes for a very good reason. I am as annoyed with the cannibalization of the PC industry as the CEO of Intel is.

    The clones ruined the PC industry.

  1. LouZer

    Joined: Dec 1969

    0

    Re: so naive

    BIGPOPPA206! Hardware more profitable than software? Are you in the business? So you make a machine for $500, then sell it for $1000, you make 50% gross profits of the total sale. Now take software, you spend $2 million developing the software, sell 20,000 copies at $100 to cover your costs, and the rest is 100% gross profits (minus $5 for packaging) for as long as you can sell the software. The returns are WAY better with software.

    Yes, but you need people to buy your software. Without that, then you've thrown away your hardware sales and gained nothing.

    MS makes their money on Office (tons of it). They're doing better with Windows then before, because they changed their licensing costs/schemes. They lose money on most of their software.

    When clones came out, no one new came to the platform. Releasing OS X for all PCs only works if you can be guaranteed that you can generate the sales to cover the hardware losses (and hardware makes up a good bit of money on their revenues now). And I'm not talking all you who seem to think everyone's going to flock to OS X to get away from Windows and malware/spyware/etc. But who are these fictional people, and how come they're not doing it now???

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