updated 05:30 pm EDT, Tue June 14, 2005
iPod not a fad
Columnist Andy Serwer says the iPod is . "It's hard to recall any branded recreational product that ever carried the cultural oomph that the iPod now has," Serwer says. "The iPod has also spawned a major peripherals boom for companies like Bose, which makes the SoundDock, and Altec Lansing, which makes portable audio units for the iPod [...] as well as tiny players like Griffin, which makes iTrip radio transmitters. As for accessories, there are iPod cases by Burberry, Gucci, Coach, and even a Crystalmini, covered in Swarovski crystals for $999. Never mind the hundreds of other shells, furry bags, socks, and water- and snow-proof Pod holders out there."