Apple is fastest growing brand in the world

Apple is the fastest growing brand in the world, according to marketing consultants Vivaldi Partners and Forbes. The company has increased its brand value by 38 percent in the last four years -- in large part due to the ubiquity of its iPod portable music device, according to Brand Republic. The report said that the Top 10 Growth brands "outperformed their peers in their respective markets during the past four years and are likely to continue to do so into the future". Internet brands Google, Amazon, Yahoo! and eBay follow close behind, pushing traditionally powerful brands such as Coca-Cola and McDonalds off the list, according to the report. Pixar was No. 9 on the list with 23 percent brand increase. Earlier this year, Apple was awarded BrandChannel's Brandcameo Lifetime Achievement Award for Product Placement and Apple edged Google for the top spot in BrandChannel's 2004 survey for brand recognition.

"Handheld email and phone device Blackberry and internet search engine Google tied in second place with 36% growth, putting websites Amazon and Yahoo! in fourth and fifth place respectively with 35% and 33%. Power brands like Coca-Cola and McDonald's, which typically spend the most on advertising, did not even make it into the top 20."

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