updated 12:20 pm EDT, Fri June 10, 2005
Podcasting is growing at "," says Dick Costolo, the CEO of FeedBurner. "Last September, I couldn't have told you what a podcast was. Now it's 10 percent of our feeds," he says. Podcasting, which takes its name from the iPod, is a method of publishing sound files to the Internet. It has enabled many to produce self-published, syndicated radio shows. FeedBurner works with 40,000 Web content publishers to make it easy to subscribe to audio and RSS feeds. The company's free services also provide statistics on circulation and advertising clickthroughs. Since November, when the content distribution company pointed to 505 podcasts, the number has grown to almost 6,000. Costolo said podcasting is, "Clearly something that's taking off," and eventually it will be turned into a money-making business.