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\'Apple-faithful\' are majority of Apple\'s user base

updated 01:15 pm EDT, Tue June 7, 2005

Apple user profile

More than half of households with Macs are planning to buy Mac or have previously owned one, according to recently released survey research from . "The Apple-faithful make up more than half of Apple's customers for the first time in more than a decade and up slightly from last year. This is good news for Apple. Even more good news is the percent of Apple households planning to buy another Apple home computer also increased." However, the survey revealed that most Mac households also have a Windows computer, that Macs are no longer the primary computer, and the number of households with multiple Macs is dropping.

"There are still challenges ahead for Apple," said Dan Ness, Principal Analyst with MetaFacts.. "Now, most Apple households also have Windows computers, Apple slipped from being the primary computer used in the home, and the number of households with multiple Apple computers is dropping," said Ness. "If Apple's best customers lose faith, it makes it that much harder for Apple."

These highlighted results are from a MetaFacts report titled "Apple Macintosh Market Profile Report" released in April 2005 and offered for $3,600. The 300+ page report is available through the company's online store at Based on a Technology User Profile study, it provides a detailed profile of how Americans use technology products such as computers, printers, consumables, digital cameras, the Internet, cellular phones, and related services.

According to to the website, the Profile Report "slices through the hype and mystique to get to the core of this important marketplace, delivering solid demographic, attitudinal and loyalty statistics. It is meant for any company that is serious about this vibrant market segment."

MetaFacts says its Technology User Profile survey is the longest-running, largest, and most comprehensive study of its kind and has been conducted continuously since 1983.

by MacNN Staff




  1. testudo

    Joined: Dec 1969


    Stupid sentence

    I don't see any good news in this. Macs are being bought, but not really being used for any 'primary' use. Just for what then? iTunes?

  1. just a poster

    Joined: Dec 1969


    I'm sick of the term

    "mac faithful". Journalists/analysts who use this term are trolling for attention.

    Just because Apple did not take the "Atilla the Hun" approach - ie, using violence and illegal monopoly-extending activity to conquer marketshare - like Microsoft.

    Just who exactly are the real fanatics/cultists here? The people who buy Macs, or Mac and PCs; or the Wintel zombie hoard that regularly preclude all other operating systems as "nonstandards".

  1. Ganesha

    Joined: Dec 1969


    So how do they...

    Define pervious mac owners?

    Do people like me who left in the mid 90's but came back because of OS X count? Despite the fact I came back after 4 generations of windows PCs?

  1. Bryson

    Joined: Dec 1969



    When people see a new mac two years from now, and it looks and behaves much in the same way that their current systems look and feel (albeit faster) we will all wonder what all the fus was about.

    Its the Mac OS stupid.

    Also, the point about households also owning a PC, i think its the other way around. People HAD a PC and are adding a Mac to the lineup which is why the numbers of single mac houreholds are rising. They just havent gotten around to buying another Mac yet.

  1. bobolicious

    Joined: Dec 1969


    Mac user 1989-2001...

    ...and was having so much trouble with OS-X 10.1 (running a 'backup' mac w/OS-9 for safety) I bought a $300 pc 'just to see' what it was like...

    ...this household now has the same old G4 & 266 & 1800mhz pc's as well as a dormant xp licence...

    I still use a mac as my personal preferred machine but recommended a PC for most - ironically I was finally starting to feel 'safe' again on my mac, with only a few significant but not terminal gripes left...

    Here we go again...

  1. davidahn

    Joined: Dec 1969



    So 50% of Mac buyers have already owned Macs. Are they saying a lot MORE than 50% of Windows PC buyers have NEVER had a Windows PC? I think we're at a place with personal computer saturation that significantly more than half of all computer sales are going to previous owners of some PC, whether Windows or Mac. So for about 50% of all new Mac sales to be people NEW to Mac, that's actually a good thing.

    And how many people do YOU know who have both Macs and PCs that use PCs primarily without HAVING to (vertical market apps, integration with the office server, games)? I have multiple PCs at work (vertical apps) and a gaming/home theater PC at home, and I use my Mac 99% of the time at home. I don't even want to surf the web or type a letter on a Wintel (except eBay which is REALLY slow on a Mac :P ).

  1. testudo

    Joined: Dec 1969


    Re: What?

    The problem is they seem to think its a good thing that 50% of the mac user base is the 'faithful', or those who already owned a mac or plan to buy one. I thought that was one of the biggest complaints against Apple, that they weren't growing marketshare, and the only people buying them are those who own them.

    Wouldn't you want your % of the faithful to be like 10-20%? Or is the whole thing here that's missing is "Hey, Apple's marketshare continues to stagnate. But on the plus side, they're not losing customers as much!"

  1. + spiral +

    Joined: Dec 1969


    lots of broken

    We have 2 powerbooks and a G5. The G5 blew up last week (literally, smoke and the whole bit); the 15" Al. powerbook has a bad spotty screen and bad logic board which freezes the machine and makes apps unstable as well as only recognizing half the ram; the 12" Al. powerbook is all mangled cause it was a refurb that didn't get refurbed properly but they sent it as is anyhow. We have one Dell laptop which ironically is the only machine i can use for work now (flash and web dev). I don't call that good odds. If i hadn't been a Mac user for 15 years, i would have bailed and am seriously considering it now. Those laurels they are resting on are starting to get a bit matted.

  1. MichaelNH

    Joined: Dec 1969


    tsk tsk tsk

    I have never had to have a mac serviced since I owned them from 1994, until now. currently I have 6 macs up and running. couple g4 towers. g5 tower, 2 g4 powerbooks and a g4 ibook, a g3 powerbook.. all still working just as they did when I bought them.. I guess some people have all the "luck" or just know how to take care of a computer..

  1. zoetrope

    Joined: Dec 1969


    Good News?

    So SJ is repsonsible for both creating and stopping what sports broadcasters like to call the "Big Mo'"

    I wish he would cut the cord between Mac OS X and Apple Hardware altogether. Then he could get back to the "RDF" dance instead of the "Mea Culpa" tango.

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