updated 01:15 pm EDT, Tue June 7, 2005
Apple user profile
More than half of households with Macs are planning to buy Mac or have previously owned one, according to recently released survey research from . "The Apple-faithful make up more than half of Apple's customers for the first time in more than a decade and up slightly from last year. This is good news for Apple. Even more good news is the percent of Apple households planning to buy another Apple home computer also increased." However, the survey revealed that most Mac households also have a Windows computer, that Macs are no longer the primary computer, and the number of households with multiple Macs is dropping.
"There are still challenges ahead for Apple," said Dan Ness, Principal Analyst with MetaFacts.. "Now, most Apple households also have Windows computers, Apple slipped from being the primary computer used in the home, and the number of households with multiple Apple computers is dropping," said Ness. "If Apple's best customers lose faith, it makes it that much harder for Apple."
These highlighted results are from a MetaFacts report titled "Apple Macintosh Market Profile Report" released in April 2005 and offered for $3,600. The 300+ page report is available through the company's online store at MetaFacts.com. Based on a Technology User Profile study, it provides a detailed profile of how Americans use technology products such as computers, printers, consumables, digital cameras, the Internet, cellular phones, and related services.
According to to the website, the Profile Report "slices through the hype and mystique to get to the core of this important marketplace, delivering solid demographic, attitudinal and loyalty statistics. It is meant for any company that is serious about this vibrant market segment."
MetaFacts says its Technology User Profile survey is the longest-running, largest, and most comprehensive study of its kind and has been conducted continuously since 1983.