toggle

AAPL Stock: 94.49 ( + 0.55 )

Printed from http://www.macnn.com

Salon.com: iPod a product of globalization

updated 09:20 am EDT, Fri June 3, 2005

iPod outsourcing

The PortalPlayer microchip that runs Apple's popular music player is made in India, Taiwan, China and Silicon Valley, explains Salon.com, in a recent article on . "Is this an example of how globalization works to everyone's benefit -- or a sign that the world economy is about to roll over America?" Headquartered in the U.S., PortalPlayer got its chip into the iPod "by outsourcing or subcontracting every possible step of design and manufacturing." PortalPlayer's software, however, was made at least partly in the U.S. "When we talk to our customers," says PortalPlayer's Michael Maia, "what I say is, we're a firmware development house but we also sell semiconductors." That software, according to Salon staff writer Andrew Leonard, is "PortalPlayer's competitive advantage, the intellectual property that makes songs on your iPod sound good and the device easy to use." The code is written by PortalPlayer's developers in Santa Clara and Kirkland, and at its fully owned subsidiary in Hyderabad, India. "Everything else that can be spun off, is."




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manu ...

toggle

Most Commented