Microsoft wants piece of the Podcasting pie

Microsoft seems to recognize the significance of the so-called Podcasting revolution, and is assembling its own podcasting team. "Striking is how much Apple seems to get it," writes Alex Williams. "Podcasting fits into the DIY decade of self-expression, which increasingly seems to be the theme of Apple's product ecosystem. Now it looks as if Microsoft is getting into the podcasting game." Podcaster Adam Curry reportedly said, "It was like 15 minutes after it showed up in the Wall Street Journal when Microsoft called, saying, 'Hey, how do we get in this?' I don't know a lot about Microsoft. I do see they're a lot hungrier company than they used to be." Williams says Apple seems to be leading the way with culturally significant products. "Somehow, Apple has turned the iPod and iTunes ino mythic weapons that people see as hip. And in the process, they have aligned themselves with DIY youth culture, who live in the remix world."

Filed under: iPod, industry