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iRiver says \'Thank you\' to Apple

updated 07:05 pm EDT, Thu May 26, 2005

Apple expands music market

iRiver, a manufacturer of MP3 players, is far from bitter about the iPod's overwhelming success, according to the company's spokesperson who said that . "In a lot of ways, we have to say thank you to Apple. They have generated so much interest in this category. As the saying goes: 'A rising tide lifts all boats.'" Copley News Service says that the iPod phenomenon has taken on a life of its own: "Whether it's lack of competition, Apple's marketing hip-notism or something about the look and feel of the iconic little gizmo, it's hard to pinpoint precisely why such devotion is showered on the iPod. Danika Cleary, a senior marketing manager for Apple, guesses it has to do with 'the iPod being so small -- hand-held. And it has rounded edges and circles. [Users] kind of covet it, in a way. We've seen people caress them." The article also notes that users have gone so far as to give their iPods names as well.




by MacNN Staff

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  1. g4zilla

    Joined: Dec 1969

    0

    Let's hear some names!

    Our 20GB that goes into our Beetle convertible is known as bugPod. (This is the same vehicle with the license plate "EEKABUG".)

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