toggle

AAPL Stock: 95.42 ( -0.18 )

Printed from http://www.macnn.com

iRiver says \'Thank you\' to Apple

updated 07:05 pm EDT, Thu May 26, 2005

Apple expands music market

iRiver, a manufacturer of MP3 players, is far from bitter about the iPod's overwhelming success, according to the company's spokesperson who said that . "In a lot of ways, we have to say thank you to Apple. They have generated so much interest in this category. As the saying goes: 'A rising tide lifts all boats.'" Copley News Service says that the iPod phenomenon has taken on a life of its own: "Whether it's lack of competition, Apple's marketing hip-notism or something about the look and feel of the iconic little gizmo, it's hard to pinpoint precisely why such devotion is showered on the iPod. Danika Cleary, a senior marketing manager for Apple, guesses it has to do with 'the iPod being so small -- hand-held. And it has rounded edges and circles. [Users] kind of covet it, in a way. We've seen people caress them." The article also notes that users have gone so far as to give their iPods names as well.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. g4zilla

    Joined: Dec 1969

    0

    Let's hear some names!

    Our 20GB that goes into our Beetle convertible is known as bugPod. (This is the same vehicle with the license plate "EEKABUG".)

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

SMS Audio Sync Sport on-ear headphones

When hitting the gym or going out for a trail run, headphones can cause a number of problems. From the ear buds getting slimy with swe ...

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

toggle

Most Commented