Forthcoming , according to one research firm. Forbes reports that Standard & Poor's Equity Research reiterated a "sell" rating on Audible, saying that that "podcasting constitutes a growing threat" to the company, "particularly its Periodicals and Radio and TV categories." In the report, S&P Equity Research said that a number of media outlets have recently announced new and free podcasting offerings, which it thinks "will detract from interest in similar content from Audible that generally costs $6.95 to $12.95 a month per download."