"iCon" explores creation of iPod, iTunes
updated 05:55 pm EDT, Tue May 24, 2005
iCon on iPod, iTunes
While Apple CEO Steve Jobs was "gunning down perfectly viable products with Billy-the-Kid abandon," he recognized the need for "something ." He was looking for something that held the promise of becoming "the next big thing." That next big thing was the iPod, according to "iCon Steve Jobs: The Greatest Second Act in the History of Business." The book chronicles the creation of the iPod from the acquisition of SoundJam, to the initial technological hurdles, all the way to first iPod production run. When it came time to launch the iTunes Music Store, "the toughest part hadn't been the technology but the co-operation of Sony, Warner, Universal, EMI and BMG."
