updated 04:10 pm EDT, Tue May 24, 2005
Bono on iPod commercial
In an interview published by the Chicago Tribune, U2's Bono discusses the use of his band's songs in commercials. Bono said he is featuring "Vertigo," the first single from U2's newest album. "We looked at the iPod commercial as a rock video. We chose the director.[...] I'm proud of the commercial, I'm proud of the association." Bono describes turning down $23 million for a commercial once: "We thought we could do a lot of good with that money. Give it away. But if a show is a little off, and there's a hole, that's the one song we can guarantee that God will walk through the room as soon as we play it. So the idea that when we played it, people would go, 'That's the such-and-such' commercial,' we couldn't live with it." Bono also said the iPod commercial was a good way to promote the new album. "We thought, how are we going to get our single off in the days when rock music is niche?"