toggle

AAPL Stock: 509.46 ( 0 )

U2, Bono proud of iPod/iTunes commercial

updated 04:10 pm EDT, Tue May 24, 2005

Bono on iPod commercial


In an interview published by the Chicago Tribune, U2's Bono discusses the use of his band's songs in commercials. Bono said he is featuring "Vertigo," the first single from U2's newest album. "We looked at the iPod commercial as a rock video. We chose the director.[...] I'm proud of the commercial, I'm proud of the association." Bono describes turning down $23 million for a commercial once: "We thought we could do a lot of good with that money. Give it away. But if a show is a little off, and there's a hole, that's the one song we can guarantee that God will walk through the room as soon as we play it. So the idea that when we played it, people would go, 'That's the such-and-such' commercial,' we couldn't live with it." Bono also said the iPod commercial was a good way to promote the new album. "We thought, how are we going to get our single off in the days when rock music is niche?"


by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

10 Most Read

Recent Reviews

Logitech Cube

The world of mice could often be described charitably as stagnant: it's an endless sea of ergonomic shapes that assume you're sitting ...

NewerTech and Targus USB Hubs For Gifts

A useful holiday present to resolve an ongoing frustration is a multi-port hub. Whether as a stocking stuffer, Chanukah present, or an ...

X-Rite ColorMunki Photo

Color calibration is the art of tweaking your monitor so that the colors represented on screen better match real life and your printer ...

toggle

Most Commented

10 Most Discussed