tech industry
05/24/2005, 8:05am, EDT
Tuesday, May 24th
Apple-Intel talks intended to pressure IBM
Analysts say that the reports of Apple-Intel talks, which surfaced yesterday, is purely a ploy to pressure IBM into fixing its own chip supply problems and that customers should not expect "Intel Inside" stickers on their Macs anytime soon, according to The Mercury News. "Kevin Krewell, editor in chief of newsletter Microprocessor Report, said he smells an orchestrated media ploy by Apple to pressure IBM to improve its supply problems, which have led to delays in some Apple products. 'I believe this is a purely negotiating move by Apple to grab some attention and headlines and to point out that they're feeling underappreciated by IBM,' Krewell said.... Apple has reportedly been frustrated with IBM's inability to manufacture its PowerPC processors quickly enough. And Apple has so far been unable to build a laptop that can successfully tap IBM's G5 Power PC processor, which runs hot and uses a lot of power."
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Plus, Apple would then control chip production for the 360 XBox and PS3.
Let's see who's your Daddy now M$!
Will it have any effect? I doubt it.
However, IBM has to supply this chip by mid 2005, in order for the new Xbox to hit the market prior to the new PlayStation.
Result: IBM has to deploy all its engineering power (previously working on chips for i.e. Apple) to modify the chipset for what M$ esteems the best use. This way, M$ is able to stop the advantage Apple had in the PC world, and is able to beat sony to market with a new game console.
So, maybe Apple should have bought the PPC chip business from IBM, but M$ has beaten them to in (again).
The mac is the best computer on the market, and I have used one since 1987. But it is, as Bill Gates puts it correctly, only a very small niche player in the PC-business.
As far as the story is concerned, this seems likely. Theoretically possible, and thus a valid potential threat. (They did something like this back in the Moto days) However, unless IBM is in much worse shape than I think it is, the idea is absurd.
For all the "IBM is bad" people, remember AMD, the holy grail company people keep holding up, went from 2 Ghz Opterons to 2.6 Ghz Opterons at the same time as IBM went from 2 Ghz G5 to 2.7 Ghz G5.
Yeah, they have dual cores now, which gives them an edge, but these are not the days of Pentiums going from 500 Mhz to 3 Ghz in a couple years. NO ONE has been massively increasing clock speed.
If this gets IBM to put some more fire under their efforts, great, but to try and switch the mac line to an x86 based architechture is just nutty.
But this sucks being IBMs fourth favoriate behind M$, Sony and Ninindo now. Yet again, Apple's chip production gets put on the back burner.